Marketing MA Management and International Business Essay -- Business a

Marketing MA Management and International Business Introduction CRM is a term for methodologists, technologies and e-commerce capabilities -used by companies to manage customer relationships. (Foss, 2001:1) It is also called customer management, customer care and sometimes customer centricity or customer-centric management. (Brown, 2000:1) All the names and definitions of CRM have customer, as its core-it is the management of customer relationships, which attempts to revolutionize marketing and reshape entire business models. To survive and grow the business must make a profit. To make a profit it has to find people who are willing to pay more for its products/services than they cost. Therefore profit comes from customers. All Profit comes from customers So if no profit=no business And no customers=no profit Then no customers=no business Therefore customers ARE the business The idea of CRM is not new-it was the way the local shopkeeper treated his customer-he knew him, knew what was happening in his life, what he was buying, (one to one marketing?) etc. What is new though is that nowadays the retailers try to establish dialog with tens of thousands or even millions of customers in an attempt to understand them better, their individual needs and maximise the lifetime value of this relationship. In this respect it is not ‘revolution’ of marketing, but rather ‘evolution’. The old model of doing business is back into action but armed with technology and different schemes to reach the customer and retain them for life. The four types of CRM programmes, described by Stanley (2000) are aimed at enabling the company to win back customers, who have defected or are planning to, (Win Back or Save), to create loyalty among customers (Retail Loyalty), to up-sell or cross sell services to these customers (Cross Sell/Up-Sell) and to prospect for new customers (Prospecting) Retail Loyalty "Loyalty is a feeling or attitude of devoted attachment and affection; or the act of binding oneself (intellectually or emotionally) to a course of action. (http://dictionary.reference.com) In everyday life loyalty implies emotional commitment to family and friends, fidelity in marriage. It also suggests monogamy-one choice above all others. (Humby et.al, 2003:9) In this sense loyalty is something expected. But when it comes to... ...ce a Customer, Always a Customer† Dublin: Oak Tree Press Foss, B., Stone, M., (2001) â€Å"Successful Customer Relationship Marketing† London: Kogan Page Gilbert, D., (1999) â€Å"Retail Marketing Management† Harlow: FT/Pitman Humby, C. et al., (2003) â€Å"Scoring Points† London: Kogan Page Oliver R. (1997) â€Å"Research† New York: McGraw Hill Omar, O (1999) â€Å"Retail Marketing† London:FT Management Reichheld, R. (1996) â€Å"The Quest for Loyalty† Boston: Harvard Business School Press Daley, J (2004)† Is a toaster a fair swap for your loyalty as a shopper?† The Independent (http://proquest.umi.com) Davis, H. (2002) â€Å"Marketing is all about intellectual use of data† Loyalty Guide Jones, K (2002) â€Å"Are you exploiting the potential of your customer base?† Loyalty Guide http://www.at1.uk.com/Loyalty_Fundamentals.htm www.bbc.co.uk/cgi-bin/search/results. asda+loyalty+scheme www.foodanddrinkeurope.com/news/news- -loyalty-cards http://www.mori.com/polls/2002/blacksun.shtml 2002) http://money.guardian.co.uk/(Datamonitor report by E.Ripley) www.mori.com http://news.bbc.co.uk/1/hi/business/52056.stm Cross J. (2004) Lecture notes Southampton, University College

How nature of crime presented by the media Essay

_INTRODUCTION_ A considerable amount of literature consistently argues that the way crime is portrayed in the media significantly differs from what official records and research tell us, that is to say, that the media is said to misrepresent the crime problem. Five main arguments are presented demonstrating that the media distorts the crime problem. First, the media tend to report on crimes that are considered `newsworthy.’ Second, it is argued that the media’s role is that of an agenda-setter. Third, media reporting on crime is supportive of law enforcement agencies but is negative towards courts. Fourth, the media reports on crime that escalates public anxiety to such an extent that it can lead to moral panic about particular crimes. Fifth, stereotypes of both victims and offenders dominate media representations of crime. It is believed that the media is the public’s primary source of knowledge about crime and it has exploited this by inaccurately presenting the nature of cri me to our society. _DISCUSSION_ The first argument supporting that the media distorts the crime problem is that the reporting of crime is selective and the types of crimes reported in the media are those deemed `newsworthy.’ Media compete in a marketplace to attract as large an audience as possible as they are profit orientated organisations. Consequently, crimes are selectively reported and are generally reported in ways that conform to news values of the immediate, the novel, the dramatic, and so on, which reinforce already established images of threat from crime. The assumption that the volume of crime is high and rising is one of the main arguments advanced by society. In Australia, studies have shown that a substantial proportion of the population incorrectly believe that crime rates are increasing when, in fact, they are  stable or declining (Indermaur D & Roberts L, 2005). The discrepancy between the crime rate and the public’s perceived crime rate has been commonly attributed to the expansive media coverage of crime, especially violent and more sensationalised crime (Duffy B, 2008). The media is the primary source of indirect knowledge of the crime problem and by selectively presenting crime to society in a dramatised and sensationalized manner; it has lead to the myth that the volume of crime is high and rising. The second line of reasoning is that some contend that the media’s construction of crime is more than just selective, it is that of an agenda-setter (Surette R, 1996). As an agenda-setter, the media defines the problem of crime in a way that sets parameters of discussion and debate. The impact of agenda-setting is that only some types of crime are brought to the public’s attention and in the same way, only some kinds of criminal justice responses are presented as solutions to control crime. Research has found that the media reports the nature of crime in a way that brings crime and its control to the foremost issue of policy-makers’ assessing imperative social problems (Teece M & Makkai T, 2000). The assumption that sentences are too lenient is one of the main arguments advanced by society and a perfect example of the media pushing its own agenda. The public depend on the media almost exclusively for their information about sentencing and recent data from the Australian Survey of Social Attitudes show that 70% of respondents agreed that `people who break the law should be given stiffer sentences’ (Indermaur & Roberts, 2005). However, most criminal matters proceeding to court are finalised at the Magistrates Court, i.e. without a jury. With this in mind, it shows that the media have a great impact on setting the public agenda and initiating discussion and debate by inaccurately presenting the crime problem. The third argument correspondingly elucidates that the media’s reporting on crime is often deceptively supportive of police or law enforcement agencies but is negative towards courts. This is due to the media depending largely on limited, easily accessible sources – often authorities such as police, and therefore presents a one-sided picture (Teece M & Makkai T, 2000). Police are privileged sources to the media and therefore the police-media  relationship is mutually rewarding as it generates an effective and successful image for the police, as well as providing information to the media about crime. This substantiates the grounds of the support devoted to law enforcement agencies by the media. Furthermore, as previously verified, the fact that the media pushes its own agenda and as a result the public view in regard to sentencing is that sentencing is too lenient evidences the fact that the media discourage the courts. In this way, the media distorts the nature of cri me presented to our society and leads society to obtain high confidence in services provided by police and minimal support towards courts. The fourth argument is that violent crimes that induce feelings of anger and panic in the public are generally the only types of crime that the media present to us and are reported in such a way that they seem the most common types of crime committed in society. Public anxiety about crime can be escalated to such an extent that it can lead to a moral panic about a particular crime, specifically violent crime. The assumption that a large proportion of crimes involve violence is one of the main arguments advanced by society. However, research consistently finds that in western countries the media over-reports violent crimes, especially murder, sexual-assault and assault (Hayes H & Prenzler T, 2009). A study of public perceptions in Australia by Indermaur (2005) found that three in four people overestimated by a large margin the proportion of crimes involving violence. In fact, violent crime statewide declined 6 per cent in 2004 to continue a downward trend that began in the early 1990’s (Bavis B & Dossetor L, 2010). The media has presented the nature of crime in our society exceedingly inaccurately to the point that it has led our society to deem that most crimes involve violence. The fifth line of reasoning is that the media’s representation of crime, predominantly violent and sexual offences, is _stranger danger._ This depicts that victims are selected at random by offenders they do not know. The media constructs images of risk and these images lie in line with conceptions of _stranger danger_ rather than _fear of the near_. The assumption that offenders do not know their victims is one of the main  arguments advanced by society. Contrary to popularised media reporting, research evidence shows that most victims are not victimised by strangers (Tiby E, 2009). In fact, females are more likely to become the victims of violence from someone they know, e.g. a partner or family member (Hayes H & Prenzler T, 2009). Accordingly, the media’s inaccurate representation of _stranger danger_ has distorted the nature of crime presented to our society, leading to the myth that offenders usually do not know their victims. _CONCLUSION_ The nature of crime in our society is not accurately presented by the media. The evidence is clear that the media is society’s primary source of knowledge about crime and has outlined some key elements about the influence of media reporting that shapes how society accept, relate and react to the nature of crime. Most media are businesses operating for profit and therefore they compete in a marketplace to attract as large an audience as possible, therefore the media report on crimes that are deemed `newsworthy,’ conforming to news values. Its role is that of an agenda-setter and in this way deceivingly supports law enforcement agencies and criticises courts. Media has the capacity to escalate public fear of crime by selectively focusing on a particular crime as more prevalent and stereotyping both victims and offenders. For these reasons, it is evident that the nature of crime in our society is not accurately presented by the media as it has lead society to believe vario us myths. _REFERENCES_ Bavis, B & Dossetor, L. (2010). Misperceptions of crime in Australia. _Trend and Issues in Crime and Criminal Justice (396)._ Retrieved from http://search.informit.com.au.libraryproxy.griffith.edu.au/fullText;dn=20103330;res=AGISPT Duffy, B. Wake, R. Burrows, T. Bremner, P. (2008). Closing the gaps-crime and public perceptions. _International Review of Law, Computers &_ _Technology Vol._ _22_: 17-44. London: UK. Retrieved from http://web.ebscohost.com.libraryproxy.griffith.edu.au/ehost/pdfviewer/pdfviewer?sid=19b4d519-d160-4062-a7d9-20ea3ba483ee%40sessionmgr13&vid=6&hid=106 Hayes, H. Prenzler, T. (2009). _Introduction to crime and criminology 2__nd_ _ed._ Australia: Pearson Australia Group. Indermaur, D. & Roberts, L. (2005), `Perception of Crime and Justice,’ in _Australian Social Attitudes,_ UNSW Press, Sydney. Surette, R. (1996). `News from Nowhere, Policy to Follow: Media and the Social Construction of Three Strikes and You’re Out.’ _Three Strikes and_ _You’re Out: Vengeance as Public Policy_, Thousand Oaks. Teece, M. & Makkai, T. (2000). Print Media Reporting on Drugs and Crime, 1995 – 1998. _Trends and Issues in Crime and Criminal Justice (158)_. Retrieved from http://search.informit.com.au.libraryproxy.griffith.edu.au/fullText;dn=20010687;res=AGISPT Tiby, E. (2009). Stranger-Danger or Fear of the Near? Accounts on Fear of Sexual Abuse. _Journal of Scandinavian Studies in Criminology and Crime Prevention_. Retrieved from http://pdfserve.informaworld.com.libraryproxy.griffith.edu.au/999873_751313171_917284778.pdf

Islamophobia In The Daily Mail Inciting Racial Hatred - Free Essay Example

Sample details Pages: 19 Words: 5601 Downloads: 10 Date added: 2017/06/26 Category Statistics Essay Tags: Islam Essay Did you like this example? Islamophobia is defined in the dictionary as being: à ¢Ã¢â€š ¬Ã‹Å"hatred or fear of Muslims or of their politics or cultureà ¢Ã¢â€š ¬Ã¢â€ž ¢. Since the terrorist attacks of September 11th and the London 7/7 bombings amongst others, some say islamophobia within the media has increased significantly. This work intends to discuss the coverage of Muslims and the religion of Islam as a whole within the à ¢Ã¢â€š ¬Ã‹Å"middle marketà ¢Ã¢â€š ¬Ã¢â€ž ¢ newspaper The Daily Mail and explore whether publications such as the Mail are representing the Muslim race in a negative light. Oneà ¢Ã¢â€š ¬Ã¢â€ž ¢s interest in the subject matter involved is one that has derived from what is seen, amongst others, as bad journalism; middle market and tabloid newspapers inaccurately reporting issues concerning races such as Muslims. On a daily basis one can pick up a newspaper these days and spot numerous flaws, incorrect language or overall representation of a religion such as Islam. Also, a personal affliction or view in the area is the way in which Muslim communities within the UK are slowly being isolated and are being criticised collectively for the actions of a small population of the religion. Don’t waste time! Our writers will create an original "Islamophobia In The Daily Mail Inciting Racial Hatred" essay for you Create order When exploring the relationship between the modern West and the East, one should look upon the concept of Orientalism. Saidà ¢Ã¢â€š ¬Ã¢â€ž ¢s (1978) work draws on the concept of à ¢Ã¢â€š ¬Ã‹Å"usà ¢Ã¢â€š ¬Ã¢â€ž ¢ and à ¢Ã¢â€š ¬Ã‹Å"themà ¢Ã¢â€š ¬Ã¢â€ž ¢: à ¢Ã¢â€š ¬Ã…“Orientalism is never far from what Denys Hay has called the idea of Europe, a collective notion identifying à ¢Ã¢â€š ¬Ã…“usà ¢Ã¢â€š ¬? Europeans as against all à ¢Ã¢â€š ¬Ã…“thoseà ¢Ã¢â€š ¬? non-Europeansà ¢Ã¢â€š ¬? (Said, 1978: 7). This notion refers to the historical manufacturing of Eastern beings as alien, the à ¢Ã¢â€š ¬Ã‹Å"Otherà ¢Ã¢â€š ¬Ã¢â€ž ¢, by the West. It is the negative portrayal of extremist Islamic images within frameworks such as the Mail that progresses, as Halliday (1996)(remember reference for this!, see notebook [2]) suggests, this à ¢Ã¢â€š ¬Ã‹Å"myth of confrontationà ¢Ã¢â€š ¬Ã¢â€ž ¢ that pardons à ¢Ã¢â€š ¬Ã‹Å"the Westà ¢Ã¢â€š ¬Ã¢â€ž ¢ of any need to excuse its enmity towards the E ast and religions such as Islam. Before this paper looks at effects of the theory of islamophobia, it is worth evaluating the polarity of the term itself. Whilst some could say the branding of the term can draw attention to the issue for positive means, further comprehensive literature on the subject and enquiries commissioned (e.g. 1997 Runnymede Trust, Islamophobia: A Challenge for Us All), there is a flipside. Academics have inferred that this is just another, more refined form of à ¢Ã¢â€š ¬Ã‹Å"new racismà ¢Ã¢â€š ¬Ã¢â€ž ¢ according to many sociologists. Sociologist Professor Gerard Delanty describes the use of the term islamophobia: à ¢Ã¢â€š ¬Ã…“It is rooted in mainstream hostility to migrant workers and asylum-seekers, and is based to a considerable degree on ethnocentrism and xenophobia à ¢Ã¢â€š ¬Ã‚ ¦ on ignorance and fear of the otherà ¢Ã¢â€š ¬? (Delanty: Conference, see notebook for full reference[1]). Delanty is saying here that the categorisation of the idiom of islamophobia could be creating a new f orm of à ¢Ã¢â€š ¬Ã‹Å"acceptableà ¢Ã¢â€š ¬Ã¢â€ž ¢ racism. The UK media industry is said by some to be institutionally racist: à ¢Ã¢â€š ¬Ã…“This racism is rooted in the countryà ¢Ã¢â€š ¬Ã¢â€ž ¢s imperial past, with feelings of racial superiority and crude nationalism now deeply embedded in the dominant cultureà ¢Ã¢â€š ¬?. (Keeble, 2009: 175) 2 per cent of the NUJ membership was black, Asian and Arab in the first media-industry wide survey in 1995 by Anthony Delano and John Henningham. Comparing this alongside the national ethnic minority population percentage of 5.26 percent at the time, and it does speak volumes. My research will include a plan to address this view and explore how far or to what extent this reflects an islamophobic nature within newspapers such as The Daily Mail. However, to discuss how à ¢Ã¢â€š ¬Ã‹Å"deep rootedà ¢Ã¢â€š ¬Ã¢â€ž ¢ this patriotism, or national feeling of superiority over other races goes would be discursive from the intended discussion of the titleà ¢Ã¢â€š ¬Ã¢â€ž ¢s topic. The role of a national newspaper such as the Mail needs to be highlighted to display the à ¢Ã¢â€š ¬Ã‹Å"contextualisingà ¢Ã¢â€š ¬Ã¢â€ž ¢ link between islamophobia and the public. à ¢Ã¢â€š ¬Ã…“The fact that a familiar newspaper offers a sense of identity and possible security to its regular readers is an important contextualising factor when considering questions of à ¢Ã¢â€š ¬Ã‹Å"raceà ¢Ã¢â€š ¬Ã¢â€ž ¢ and ideology.à ¢Ã¢â€š ¬? (Ferguson, 1998:175) Considering middle market newspapers such as The Daily Mail and Express along with the tabloids represent more than two thirds of the national daily readership figures (1997 survey: do footnote for this), this is a first base argument for explaining the negative (potential) effect of the press on the masses. A matter to take in to consideration is the recent resignation of Daily Star journalist Richard Peppiatt, on the grounds of the papers islamophobic content. Albeit a personal letter to the Daily Starà ¢Ã¢â€š ¬Ã¢â€ž ¢s proprietor Richard Desmond, the letter highlights a wide range of anti-Islamic features in the everyday characteristics of national newspapers such as the Star and Mail and labels the former as à ¢Ã¢â€š ¬Ã‹Å"anti-Muslim propagandaà ¢Ã¢â€š ¬Ã¢â€ž ¢. The letter does refer to how closely the content of the Star is to the Mailà ¢Ã¢â€š ¬Ã¢â€ž ¢s through criticism of how the newspapers editors à ¢Ã¢â€š ¬Ã‹Å"build a newspaper from cut-and-paste-jobs off the Daily Mail websiteà ¢Ã¢â€š ¬Ã¢â€ž ¢. Where he admits to à ¢Ã¢â€š ¬Ã‹Å"stirring up a bit of light-hearted Islamophobiaà ¢Ã¢â€š ¬Ã¢â€ž ¢ himself on the basis that this was in his professional duties at the Star, his disapproval of this demonization is prevalent throughout. He refers to a story the paper published conc erning the condemnation of taxpayer-funded Muslim-only public toilets: à ¢Ã¢â€š ¬Ã…“I was personally tasked with writing a gloating follow-up declaring our postmodern victory in à ¢Ã¢â€š ¬Ã…“blockingà ¢Ã¢â€š ¬? the non-existent Islamic cisterns of evilà ¢Ã¢â€š ¬? (Peppiatt, 2011). This could just be seen as one individualà ¢Ã¢â€š ¬Ã¢â€ž ¢s personal attack on a proprietor and therefore not have much worth but it does relate to, and support the theory of institutional racism within the British media. For the proposed intentions of this paper, it is worth noting the presence of Muslims within Britain. In the 2001 UK Census the population of Muslims from all ethnic groups within Britain was just short of 1.6 million (insert reference to table of figures in appendices here). The age old argument from many anti-immigration supporters is that the Muslims within Britain do not attempt to immerse themselves within British culture or à ¢Ã¢â€š ¬Ã‹Å"ourà ¢Ã¢â€š ¬Ã¢â€ž ¢ way of life, owing to increased tensions between the two cultures. Figures show that nearly half (46.4%) of all British Muslims now living in England were born in the country. It could be said that those Muslims who came to the country as adults (first generation) are grateful for the chance to live in a more open society and therefore more willing to integrate themselves within à ¢Ã¢â€š ¬Ã‹Å"ourà ¢Ã¢â€š ¬Ã¢â€ž ¢ culture. The sooner Western societies such as Britain aid this process of integration with the likes of firs t generation Muslims, the better. As the younger (3rd and 4th) generation of Muslims born in England grows, we could see Muslim communities become increasingly ostracised due to young Muslims anger towards the role of à ¢Ã¢â€š ¬Ã‹Å"the Westà ¢Ã¢â€š ¬Ã¢â€ž ¢ in Muslim lands and issues such as islamophobia within the media becoming more customary. It is also worth presenting the PCC editorial guidelines with regards to discrimination: The press must avoid prejudicial or pejorative reference to an individualà ¢Ã¢â€š ¬Ã¢â€ž ¢s race, colour, religion, gender, sexual orientation or to any physical or mental illness or disability. The second part of the guideline refers to the details of those minority groups and how one should avoid inclusion (of those details) unless necessary to the story. The way in which newspapers such as the Daily Mail steer their content around these guidelines, in order to include xenophobic à ¢Ã¢â€š ¬Ã‹Å"viewsà ¢Ã¢â€š ¬Ã¢â€ž ¢ will be explored later in the literature review. As this paper explores the surrounding themes of discrimination and false representation within the media and directs them towards the influence of a certain publication, it is important to draw from relevant history of the Daily Mail. Some would say the newspapers prejudice against religions such as Islam is a product of its deep-set DNA shown via the papers sympathetic views of Nazi Germany during the war period. The first joint proprietor and owner Lord Rothermere was known to be a friend and supporter of both Benito Mussolini and Adolf Hitler and praised the Nazi regimeà ¢Ã¢â€š ¬Ã¢â€ž ¢s accomplishments, which directed the Mailà ¢Ã¢â€š ¬Ã¢â€ž ¢s political stance and was consequently used as propaganda by them. Lord Rothermere published quotes such as: à ¢Ã¢â€š ¬Ã…“the minor misdeeds of individual Nazis would be submerged by the immense benefits the new regimes already bestowing on Germanyà ¢Ã¢â€š ¬? (Rothermere, 1933), as well as printing headlines such as à ¢Ã¢â€š ¬Ã…“H urrah for the Blackshirtsà ¢Ã¢â€š ¬? (Mail, Jan 1934). The Mail was also sympathetic to Oswald Mosley and the British Union of Fascists. The support for this group was withdrawn after violence at a BUF rally in Kensington Olympia in 1934, which displays the potential harmful influence of newspapers on the masses. Muslims within Britain have struggled with issues of integration and racism ever since there was an increased focus of attention from the media on the Iranian Revolution of 1979 (Asad 1990, see references in à ¢Ã¢â€š ¬Ã‹Å"muslim britainà ¢Ã¢â€š ¬Ã¢â€ž ¢ book). Television screens across the world showed three million people celebrating on the streets of Tehran when Ayatollah Khomeini, known for his support of hostage takers and his calling for the death of British citizen Salman Rushdie, came out of exile; a disconcerting image for most Westerners. The Salman Rushdie affair in 1989 demonstrated the degree to which the media and British Muslims who protested against the bookà ¢Ã¢â€š ¬Ã¢â€ž ¢s (The Satanic Verses) publication became à ¢Ã¢â€š ¬Ã‹Å"emotionally unhingedà ¢Ã¢â€š ¬Ã¢â€ž ¢ (Parekh 1992, see same book + ref) over the issue. The book deeply offended Muslims and ignited debate on blasphemy laws and freedom of speech. Other historical events have all played a part in what Hu ntingtonà ¢Ã¢â€š ¬Ã¢â€ž ¢s (1996) thesis describes as a à ¢Ã¢â€š ¬Ã‹Å"clash of civilisationsà ¢Ã¢â€š ¬Ã¢â€ž ¢, these being: The Gulf War (1990-1), the genocide in Bosnia-Herzegovina (1993-6), the Oklahoma bombing (1995), the Taliban in Afghanistan (1997-2002), Grozny and Kosovo (1999), the recent Palestinian Intifada (since September 2000) and the War on Iraq (2003) (Abbas 2005: 14). These events have and the media , some say (Huntington 1996) widened the gulf between East and West, Islam and Christianity and amplified the theory of Orientalism. (maybe do a little on September 11 attacks here) This paper intends to explore and discuss the different factors owing to the islamophobic content displayed in the Mail and how far it is damaging the representation of Muslim communities within Britain. It would be pointless to explain how islamophobic reporting increased or decreased over the past decade or so as it would be plain to see the increases in islamophobic content around the times of terrorist activities. One will analyse contributing factors such as the origins of islamophobia, the identification of islamophobic content, how closely does that content abide by editorial guidelines and the effect on Muslim communities through critical discussion of the topic and data analysis. The reason as to why one thinks this subject is important and would be of interest to others is the increasing multi-cultured population of Britain. As more ethnic minorities such as Muslims continue to live in Britain, increasing tensions towards people of a particular race can only put more strain on an already weak relationship with Muslim communities. The purpose of the paper is to critically evaluate and characterize publications, specifically The Daily Mail and its role in reinforcing or articulating racism, and in damaging ethnic cultural identities. The ways in which these issues are to be addressed and analysed will be explained through my research and its content analysis. Literature review The aim of this chapter is to identify themes relating to the title topic from previous published literature and critically analyse those premises. The intention here is not just to identify those relating themes, but to analyse, criticise, interpret and evaluate those themes in connection with supporting or opposing the underpinning arguments of this paper. Over the past decade or so there is has been an increase in the amount of writing, due to rising concerns from Muslims worldwide, explaining how discourses such as newspapers in Western media are misrepresenting ethnic minorities such as Muslims through presenting a negative image of Islam. My research will however focus on the Daily Mail in particular, portraying negative stereotypes, and the effects those portrayals have, on Muslim communities within Britain. In summary, this chapter will draw from prior literature and examine the complex structures and strategies of news reports and how they affect the interpretations of reade rs. How much does the role of publications such as the Mail play in the reproduction of à ¢Ã¢â€š ¬Ã‹Å"racialà ¢Ã¢â€š ¬Ã¢â€ž ¢ and ethnic inequality in British society. Some of the earliest writing relating to British newspapers such as the Mail portraying Islam as a threat to Western interests comes from Teun van Dijkà ¢Ã¢â€š ¬Ã¢â€ž ¢s: Racism and the Press. The issue of immigration within British newspapers is one that allows anti-Muslim voices to be heard, subjectively criticising the rise in the multiculturalism of Britain: à ¢Ã¢â€š ¬Ã…“The Mail specifically focuses on alleged abuses of British à ¢Ã¢â€š ¬Ã‹Å"hospitalityà ¢Ã¢â€š ¬Ã¢â€ž ¢, and calls for stricter immigration rules. It does not hesitate to publish, with apparent approval, overtly racist statements by right-wing politicians who claim that without further curbs on immigration Britain may become the worldà ¢Ã¢â€š ¬Ã¢â€ž ¢s à ¢Ã¢â€š ¬Ã…“dustbinà ¢Ã¢â€š ¬?.à ¢Ã¢â€š ¬? (Van Dijk, 1991: 96) What Van Dijk is inferring is that through government policies concerning issues such as immigration, any right-wing anti-immigration views from politicians or people within the public eye will be published by the Mail with the noticeable support of the paper. Whilst highlighting the political stance and nationalistic nature of the publication, a defence for the paper would revert to free press every time. The earliest and most relevant research in this topic area has also been carried out by Teun Van Dijk. His work in the collection of empirical data surrounding the press and issues of à ¢Ã¢â€š ¬Ã‹Å"raceà ¢Ã¢â€š ¬Ã¢â€ž ¢ is a starting point for anybody analysing institutional islamophobic contentà ¢Ã¢â€š ¬Ã¢â€ž ¢s effect on British Muslims. Van Dijk started this foundational research in plain content analysis of British newspapers, analysing content such as the repetition of certain words used in headlines in attempt to rouse certain meanings from them. He describes the repetitive use of certain topics of discourse such as à ¢Ã¢â€š ¬Ã‹Å"blackà ¢Ã¢â€š ¬Ã¢â€ž ¢ and à ¢Ã¢â€š ¬Ã‹Å"raceà ¢Ã¢â€š ¬Ã¢â€ž ¢ and how they are dealt with by the press as à ¢Ã¢â€š ¬Ã‹Å"semantic macro structuresà ¢Ã¢â€š ¬Ã¢â€ž ¢. à ¢Ã¢â€š ¬Ã…“These global, overall meaning structures of a text consist of a hierarchically arranged set of macro-propositions, which are derived from the meanings (propositions) of the sentences by way of macro-rules. These rules reduce the complex information of the text to its essential gist.à ¢Ã¢â€š ¬? (Van Dijk, 1991: 72) Van Dijk is correct in some ways in saying that the prevalence of such vocabulary would suggest that the discursive agenda of newspapers is entrenched in concerns with à ¢Ã¢â€š ¬Ã‹Å"raceà ¢Ã¢â€š ¬Ã¢â€ž ¢. In his book Representing Race, Robert Ferguson agrees there are some uses of Van Dijkà ¢Ã¢â€š ¬Ã¢â€ž ¢s research: à ¢Ã¢â€š ¬Ã…“It would seem from this as though the media are enganged in an endless process of reproducing already existing prejudices and stereotypes. The extensive content analysis which was undertaken by Van Dijk also demonstrated that ethnic minorities and anti-racists are à ¢Ã¢â€š ¬Ã‹Å"systematically associated with conflict, crime, intolerance and unreliability.à ¢Ã¢â€š ¬Ã¢â€ž ¢Ãƒ ¢Ã¢â€š ¬? (Ferguson, 1998: 130) The flaws in Van Dijkà ¢Ã¢â€š ¬Ã¢â€ž ¢s research are that using empirical data, or strictly content analysis, to develop an understanding of representation can somewhat distort the power of ideology in newspapers text or framing. However, without being blatantly racist, newspapers such as the Mail through concepts of à ¢Ã¢â€š ¬Ã‹Å"normalityà ¢Ã¢â€š ¬Ã¢â€ž ¢ can still give strength to negative representations. (Maybe use this paragraph in methods) The detrimental representations of Muslim asylum seekers to Britain, in publications such as the Mail, are highlighted in Arun Kundnanià ¢Ã¢â€š ¬Ã¢â€ž ¢s The End of Tolerance. Phrases such as à ¢Ã¢â€š ¬Ã‹Å"we have to look after our own people firstà ¢Ã¢â€š ¬Ã¢â€ž ¢, a regular idiom in the Mail, gives strength to the inherent belief within Britain that we cannot satisfactorily provide for ourselves, never mind foreigners or à ¢Ã¢â€š ¬Ã‹Å"themà ¢Ã¢â€š ¬Ã¢â€ž ¢ as well. à ¢Ã¢â€š ¬Ã…“Thanks to the opportunism of media and politicians, asylum seekers and migrants had been made in to potent symbols for the loss of a nation-state that once à ¢Ã¢â€š ¬Ã‹Å"belongedà ¢Ã¢â€š ¬Ã¢â€ž ¢ to its people and afforded them certain privileges as citizens.à ¢Ã¢â€š ¬? (Kundnani, 2007: 65) This argument is stating that through newspapers persistence in covering issues of economy and well being, the Mail amongst others, tend to shift the blame of these national problems on to asylum seekers, from communities such as Muslims, for increasing the population and adding to pre-existing problems such as rises in unemployment. The only critique of this concept adding to the misrepresentation and islamophobic nature of the Mail, is that this problem spans over a huge area and is historically embedded within a nationà ¢Ã¢â€š ¬Ã¢â€ž ¢s way of thinking. My research aims to uncover the day to day anti-Islamic features of the Mail and expose the problems of intentional or institutional racism that could potentially be fixed. In some ways, previous literature has explained that events such as 9/11 and other Islam related terrorist activities give acceptance to emerging islamophobic voices or views within the media. Chris Allenà ¢Ã¢â€š ¬Ã¢â€ž ¢s chapter in Muslim Britain: Communities under pressure, highlights the enabling of publishing extreme right views on terroristà ¢Ã¢â€š ¬Ã¢â€ž ¢s religions without backlash. In the wake of Baroness Thatcherà ¢Ã¢â€š ¬Ã¢â€ž ¢s condemnation of Muslim leaders in the Times, insisting that all Muslims à ¢Ã¢â€š ¬Ã¢â‚¬Å" as a homogeneous group à ¢Ã¢â€š ¬Ã¢â‚¬Å" should share responsibility for the attacks (4 October 2001). The Telegraph days later published an article entitled à ¢Ã¢â€š ¬Ã‹Å"This War Is not about Terror, Ità ¢Ã¢â€š ¬Ã¢â€ž ¢s about Islamà ¢Ã¢â€š ¬Ã¢â€ž ¢ (7 October 2001). à ¢Ã¢â€š ¬Ã…“This article sought not only to praise Baroness Thatcherà ¢Ã¢â€š ¬Ã¢â€ž ¢s stance, but also confirm that à ¢Ã¢â€š ¬Ã‹Å"Westernà ¢Ã¢â€š ¬Ã¢â€ž ¢ fears were justified because à ¢Ã¢â€š ¬Ã‹Å"some three-quarters of the worldà ¢Ã¢â€š ¬Ã¢â€ž ¢s migrants in the last decade are said to have been Muslims (these) escapees, victims, scapegoats, malefactors and à ¢Ã¢â€š ¬Ã…“sleepersà ¢Ã¢â€š ¬? are awaiting their moment.à ¢Ã¢â€š ¬? (Allen, 2005: 61) Jonathan Birtà ¢Ã¢â€š ¬Ã¢â€ž ¢s chapter in à ¢Ã¢â€š ¬Ã‹Å"Muslims in Britainà ¢Ã¢â€š ¬Ã¢â€ž ¢ also agrees with this post 9/11 islamophobic reaction from the press without simply analysing the textual content of a newspaper: à ¢Ã¢â€š ¬Ã…“After 9/11, the more prejudicial media comment portrayed British Muslim communities, and especially their young men, as a dangerous and unpatriotic fifth column, which were sympathetic to anti-West resistance and, indeed, the use of violent terror. Mass communications today shape and order these Islamophobic moral panics and the reactive defence to them.à ¢Ã¢â€š ¬? (Birt, 2009: 217) Here, we can see Birt is agreeing that post terrorist activities, the media is allowed to give a free press voice to à ¢Ã¢â€š ¬Ã‹Å"racistà ¢Ã¢â€š ¬Ã¢â€ž ¢ views and opinions without fear of backlash from media regulators. The defect in analysing the islamophobic nature of publications such as the Mail surrounding terrorist actions is that it is to be expected. There is bound to be a bad press reaction to national identities and religious viewpoints, how far the negative portrayal of those identities goes without trepidation of media regulators punishment, is an issue that needs to be addressed. The British Journalism Review (March 2006) argues that the same harmful representation of Muslims within the media is the same for other terrorist groups such as the IRA. One can see similarities between views of Catholics from Ulster in the 1980à ¢Ã¢â€š ¬Ã¢â€ž ¢s and Muslims today, that à ¢Ã¢â€š ¬Ã…“religious affiliationsà ¢Ã¢â€š ¬? trumped all other affiliations: à ¢Ã¢â€š ¬Ã…“In Britain and the United States the popular line was that if you were a Catholic, you probably supported the IRA. Today, if you are a Muslim, the popular line is that you are probably anti-western or fundamentalist. This is not to say that journalism was and is responsible for these views, but rather that de-contextualised coverage did and does little to throw cold water on old stereotypes.à ¢Ã¢â€š ¬? The closest literature relating to the topic title comes from Elizabeth Pooleà ¢Ã¢â€š ¬Ã¢â€ž ¢s Reporting Islam: Media Representations of British Muslims. The book analyses the current situation regarding the image of Muslims by tracking the development of this form of à ¢Ã¢â€š ¬Ã‹Å"new racismà ¢Ã¢â€š ¬Ã¢â€ž ¢ from earlier works. Poole says that the theme of immigration as a problem has now transferred to Muslims (van Dijk 1991), due to, as Lueg (1995) says a population à ¢Ã¢â€š ¬Ã‹Å"explosionà ¢Ã¢â€š ¬Ã¢â€ž ¢ in the Middle East. British Muslims and their homogeny to other Muslims become the feared à ¢Ã¢â€š ¬Ã‹Å"fifth columnà ¢Ã¢â€š ¬Ã¢â€ž ¢ within (Runnymede Trust 1997). This combined with the discussion of numbers of people à ¢Ã¢â€š ¬Ã‹Å"invadingà ¢Ã¢â€š ¬Ã¢â€ž ¢ the country depicts aspirations of taking over the world, not seeking asylum. à ¢Ã¢â€š ¬Ã…“The combination of the hostile threat and movement of Islam promotes the idea that it needs to be managed in a way that allows varied prejudicial practices to continueà ¢Ã¢â€š ¬? (Poole, 2002: 47). What Poole is saying is that a plain dislike of the notion of Islam cannot be seen as the central feature of hostility towards Muslims. Attitudes to Muslims derive from à ¢Ã¢â€š ¬Ã‹Å"a mixture of xenophobia and racismà ¢Ã¢â€š ¬Ã¢â€ž ¢ whereby newspapers such as the Mail can discuss or mainly criticise some of the practices of Islam without being seen to be unashamedly prejudice towards Muslims. Another adjoining piece of literature that many academics have drawn from when discussing this topic, is Edward Saidà ¢Ã¢â€š ¬Ã¢â€ž ¢s Covering Islam: How the media and the experts determine how we see the rest of the world (1981). Said argues that the siege of the American embassy in Iran in 1981 and its media coverage initiated an increased attention and portrayal of Islam with danger, militancy and anti-Western sentiment. The text examines the genesis and ramifications of the mediaà ¢Ã¢â€š ¬Ã¢â€ž ¢s monolithic images of Islam and reveals the twisting of fact that underlies à ¢Ã¢â€š ¬Ã‹Å"objectiveà ¢Ã¢â€š ¬Ã¢â€ž ¢ coverage of the Islamic world. Said says the application of a Western ideological framework or an à ¢Ã¢â€š ¬Ã‹Å"ethnocentric way of seeingà ¢Ã¢â€š ¬Ã¢â€ž ¢ (Dahlgren and Chakrapani 1982: 45) has meant we see a à ¢Ã¢â€š ¬Ã‹Å"domesticated Islamic world or those aspects considered to be newsworthyà ¢Ã¢â€š ¬Ã¢â€ž ¢ (Said 1981: 27). This has created a dichotomy between the West and Islam whereby the West is seen as judicious, civilized, developed and superior, and Islam as abnormal, undeveloped and inferior. There are a small number of published journals that closely share the intentions of this paper. Diane Frostà ¢Ã¢â€š ¬Ã¢â€ž ¢s Islamophobia: examining casual links between the media and à ¢Ã¢â€š ¬Ã‹Å"race hateà ¢Ã¢â€š ¬Ã¢â€ž ¢ from à ¢Ã¢â€š ¬Ã‹Å"belowà ¢Ã¢â€š ¬Ã¢â€ž ¢ (2007) analyses the media reporting on recent and ongoing terrorist attacks in Britain and the effect on Muslim communities. The paper discusses islamophobic tendencies within British tabloids and their connections with government policies and violence that concerns religion. Whilst it highlights the mediaà ¢Ã¢â€š ¬Ã¢â€ž ¢s promotion of à ¢Ã¢â€š ¬Ã‹Å"moral panicsà ¢Ã¢â€š ¬Ã¢â€ž ¢ such as problems of asylum and à ¢Ã¢â€š ¬Ã‹Å"raceà ¢Ã¢â€š ¬Ã¢â€ž ¢, it is saying British tabloids breed on these moral panics, going further than the à ¢Ã¢â€š ¬Ã‹Å"threatà ¢Ã¢â€š ¬Ã¢â€ž ¢ that is actually presented. à ¢Ã¢â€š ¬Ã…“Thus, the media have represented Muslims as a à ¢Ã¢â€š ¬Ã‹Å"collective problemà ¢Ã¢â€š ¬Ã¢â€ž ¢ who threaten the very fabric of British society as supporters of al-Qaida and potential suicide bombers. They are the à ¢Ã¢â€š ¬Ã‹Å"folk devilsà ¢Ã¢â€š ¬Ã¢â€ž ¢ of the twenty first centuryà ¢Ã¢â€š ¬? (Diane Frost 2008 find out how to reference journal). It is worth noting that there are strong links between increased anti-terror legislation and other government measures and the way in which publications such as the Mail criminalise Muslim communities when reporting on such measures and legislation. This type of research will be considered in the methods section of the paper. Ian Hargreaves writes a piece in the New Statesman that demonstrates the negative coverage of immigration from the Mail in relation to fuelling racist attitudes. He says: à ¢Ã¢â€š ¬Ã…“It is not that I view with cynicism the Daily Mailà ¢Ã¢â€š ¬Ã¢â€ž ¢s efforts to achieve balance in its reporting of racial issues. Rather, I think the paper is misguided in discounting the encouragement its asylum coverage gives to racist sentimentsà ¢Ã¢â€š ¬? (Hargreaves 2000). Reverting back to the theory that newspapers such as the Daily Mail have colonial instincts and an anti-foreigner viewpoint established within its DNA, Hargreaves is trying to say that these publications are not intending to be racist; they simply believe the types of stories concerning Islam being published are due to the public-interest factor. Christopher Allenà ¢Ã¢â€š ¬Ã¢â€ž ¢s journal discusses the dangerousness of the concept of Islamophobia in analytical relation with the findings of the Runnymede Trust Report (1997). The reportà ¢Ã¢â€š ¬Ã¢â€ž ¢s findings concluded that Islam is inherently seen as à ¢Ã¢â€š ¬Ã‹Å"otherà ¢Ã¢â€š ¬Ã¢â€ž ¢ to the West, reinforcing the à ¢Ã¢â€š ¬Ã‹Å"themà ¢Ã¢â€š ¬Ã¢â€ž ¢ and à ¢Ã¢â€š ¬Ã‹Å"usà ¢Ã¢â€š ¬Ã¢â€ž ¢ dualism. Taking this in to consideration, Allen says we should not be surprised à ¢Ã¢â€š ¬Ã‹Å"to see such headlines as The Daily Mailà ¢Ã¢â€š ¬Ã¢â€ž ¢s offering, à ¢Ã¢â€š ¬Ã…“Fanatics with a death wish: I was born in Britain but I am a Muslim firstà ¢Ã¢â€š ¬?. Here the Mail is merely reiterating those beliefs that are lodged at the heart of Islamophobiaà ¢Ã¢â€š ¬Ã¢â€ž ¢ (Allen 2008: 4). The intention of this chapter was to identify underpinning theories, themes and issues published in previous literature in order for readers to understand the intentions of the research and findings that will be developed in the methods and data analysis. Methods and methodology This chapter will discuss the research that this paper will be carrying out, the reasons for using those methods and what results are to be expected. The most appropriate methods will be discussed along with their advantages and limitations, with ethical considerations ensured so that the data is collected in an ethical way. The bulk of previous research method approaches to the mediaà ¢Ã¢â€š ¬Ã¢â€ž ¢s role in the reproduction of racism are mainly content analytical; quantitative and qualitative modes picking out the use of stereotypical words, phrases or image(s) used when representing ethnic minorities (see, for example, Van Dijk 1991, 1997). The reasons for this are that à ¢Ã¢â€š ¬Ã‹Å"the communication process is symbolic, and deciphering it inevitably has pride of placeà ¢Ã¢â€š ¬Ã¢â€ž ¢ (Downing and Husband 2005: 26), media researchers can access this readily available material rather than examining the construction process or how readers deduce and act upon the text. This discourse analytical method systematically describes different structures and tactics of text in relation to a social or political framework. The method enables for the identification of focus on certain topics in a à ¢Ã¢â€š ¬Ã‹Å"semanticà ¢Ã¢â€š ¬Ã¢â€ž ¢ analysis form as well as allowing examination of the overall à ¢Ã¢â€š ¬ ËÅ"organisationà ¢Ã¢â€š ¬Ã¢â€ž ¢ of news reports. Essentially this means à ¢Ã¢â€š ¬Ã‹Å"discourse may thus be studied as the crucial interface between the social and cognitive dimensions of racismà ¢Ã¢â€š ¬Ã¢â€ž ¢ (Cottle 2000: 36). So, publications such as the Mail as a discourse in the social practice of racism can be seen as a main source for peopleà ¢Ã¢â€š ¬Ã¢â€ž ¢s racist views/beliefs. According to Berger (1998: 23) content analysts in media research à ¢Ã¢â€š ¬Ã‹Å"assume that behavioural patterns, values and attitudes found in this material reflect and affect the behaviour, attitudes and values of the people who create the materialà ¢Ã¢â€š ¬Ã¢â€ž ¢. The advantages and reason as to why this paper will be adopting a similar style of research is that whilst being most importantly primary, there is no technology or major funds necessary and it has been known to lead to fundamental changes in the practices of an institution, profession and society as a whole. Also as Berger ( 2011: 214) says the data collected can be expressed in numbers. à ¢Ã¢â€š ¬Ã…“These numbers provide detailed information that can be interpreted to gain insights into the mind-set of those who created the textà ¢Ã¢â€š ¬?. Another method of research that will be employed is that of conducting surveys to gauge the attitudes and opinions of Daily Mail readers and readers of other newspapers, concerning how the paper represents ethnic minorities. This intends to highlight the negative effect a newspaper has on readerà ¢Ã¢â€š ¬Ã¢â€ž ¢s views of a religion such as Islam and the race of Muslim. Previous survey research done in this area comes from Fourieà ¢Ã¢â€š ¬Ã¢â€ž ¢s (2001) Media Studies: Institutions, theories and issues. Using a case study of the press in South Africa, the research featured a survey asking people their perceptions of racism in a number of different publications. The research was conducted by the government (ACNielsen survey) after a large number of complaints were made to the South African media regulatory body (Press Ombudsman), that certain newspapers were being overtly racist. The research found that 37% of people saw the concerned newspaper as being at least à ¢Ã¢â€š ¬Ã‹Å"fairl y racistà ¢Ã¢â€š ¬Ã¢â€ž ¢ (the other above category being à ¢Ã¢â€š ¬Ã‹Å"very racistà ¢Ã¢â€š ¬Ã¢â€ž ¢), owing to the governmentà ¢Ã¢â€š ¬Ã¢â€ž ¢s implication of fines on the newspaper if any more à ¢Ã¢â€š ¬Ã‹Å"racistà ¢Ã¢â€š ¬Ã¢â€ž ¢ content was published. Other survey research done by European research bodies (such as, European Monitoring Centre on Racism and Xenophobia) includes the à ¢Ã¢â€š ¬Ã‹Å"Racism and cultural diversity in the mass mediaà ¢Ã¢â€š ¬Ã¢â€ž ¢ report where a similar style of questionnaire design was used. The survey style asks the same type of question i.e. à ¢Ã¢â€š ¬Ã‹Å"how racist do you think this publication/newspaper is?à ¢Ã¢â€š ¬Ã¢â€ž ¢ providing a spectrum of answers including; slightly racist, fairly racist and very racist. The ethical considerations that need to be addressed here is that one could condemn this research method data saying the questions are too leading or that the opinions of the researcher could play a large role in the data collected. With regards to the former limitation, it is the intention of the research to avoid the à ¢Ã¢â€š ¬Ã‹Å"neutralà ¢Ã¢â€š ¬Ã¢â€ž ¢ viewpoint as it would be more or less unusable data for the purposes of this study. By introducing the survey as an academic stud y to identify whether a newspaper is racist is introducing a form of bias; a four point à ¢Ã¢â€š ¬Ã‹Å"Likertà ¢Ã¢â€š ¬Ã¢â€ž ¢ scale should thus be used. In order to avoid people who like to à ¢Ã¢â€š ¬Ã‹Å"sit on the fenceà ¢Ã¢â€š ¬Ã¢â€ž ¢ (especially concerning issues of à ¢Ã¢â€š ¬Ã‹Å"racismà ¢Ã¢â€š ¬Ã¢â€ž ¢), by using a smaller Likert scale, the à ¢Ã¢â€š ¬Ã‹Å"neutralà ¢Ã¢â€š ¬Ã¢â€ž ¢ viewpoint à ¢Ã¢â€š ¬Ã‹Å"can be avoided by using a four-point scale in which the respondent is à ¢Ã¢â€š ¬Ã‹Å"forcedà ¢Ã¢â€š ¬Ã¢â€ž ¢ to express some degree of, for example, agreement or disagreementà ¢Ã¢â€š ¬Ã¢â€ž ¢ (Davies and Mosdell 2006: 93). Also other ethical considerations were respected including obtaining the consent of the participants and ensuring that their confidentiality and anonymity were maintained. For the content analysis of the Daily Mailà ¢Ã¢â€š ¬Ã¢â€ž ¢s perceived inciting of racial hatred, the content that will be analysed will be the amount of articles within a time period of 6 months the issue of Islam and Muslims is reported on in a negative manner. The practice of content analysis, established by the likes of Berelson (1971) and Krippendorff (1980) means identifying the sub-components of an issue featured in the text(s) to be analysed and then studying that media in question over a designated set period of time, counting the amount of times they turn up. This method enables the recognition of certain contours of coverage on a certain subject or issue, allowing for questions to be asked such as; did some newspapers repeatedly feature stories related to people of colour and were there periods of increased or lesser coverage surrounding activities of extremist groups? The types of articles that will be used in the research (see appendices for examples) present Muslims and the religion of Islam as a à ¢Ã¢â€š ¬Ã‹Å"problemà ¢Ã¢â€š ¬Ã¢â€ž ¢ and their difficulties with conflicting issues when integrating themselves within British society. The negative context, in relation to identifying relevant articles will adopt a similar method employed by van Dijkà ¢Ã¢â€š ¬Ã¢â€ž ¢s (1991) research. Here the headlines of newspaper articles concerning issues of race were identified and then proceeded to count how many times negative words such as à ¢Ã¢â€š ¬Ã‹Å"policeà ¢Ã¢â€š ¬Ã¢â€ž ¢ and à ¢Ã¢â€š ¬Ã‹Å"riotà ¢Ã¢â€š ¬Ã¢â€ž ¢ were used, illustrating the negative context in which issues concerning ethnic minorities were raised within a certain publication. As Hartmann and Husband (1974, 1976) suggest, this demonstrates how news issues concerning ethnic minorities tend to be based around notions of racial tension or crime problems, identifying members of race grou ps as a problem for à ¢Ã¢â€š ¬Ã‹Å"usà ¢Ã¢â€š ¬Ã¢â€ž ¢ (white society) to deal with. The research will compare the amount of times within a 6 month (do time period here) period these types of articles concerning Islam are presented in the Mail as well as how many times an article concerning the neo-Nazi anti-Muslim group The English Defence League (EDL) is shown. This will hope to demonstrate a correlation between increased amounts of Islamic coverage at a certain time with articles on/activities of the EDL. This will also serve to highlight to an extent, the intensifying nexus between extremist right media and movements (Downing and Husband 2005). With regards to the questionnaires that will be collected, the scope and design need to be established. The scope or amount of participants that the research intends to gather are as follows; 150 readers of The Daily Mail and double that amount, 300 of readers of all other newspapers. As the research method employed to gather this amount of data means standing outside a busy newsagents (W H Smithà ¢Ã¢â€š ¬Ã¢â€ž ¢s in Lime Street Station, Liverpool) and asking people who have bought newspapers to answer a short survey, to attempt to gather any more than that provided would take a considerable amount of time and effort. As people are normally quite reluctant to take part in surveys due to time constraints the survey will not ask for some of the standard demographic information such as age; gender; nationality; ethnicity; religion etc. As well as cutting down on the amount of time it takes to complete a survey and the ethical considerations concerning anonymity of the participants, the demographic information would be irrelevant considering the questions that are being asked. The questionnaire will ask what newspaper the participant reads, usually a quick and easy question to answer considering the people who I will be asking have just recently bought a newspaper from the newsagents and will realise this is what my questionnaire is concerning. The questions will then be presented to the participant asking their opinion on a statement from a spectrum of answers, these being, for the first question: slightly racist, fairly racist and very racist, and for the second question: strongly disagree, disagree, agree and strongly agree. The questions and their framing (with tick boxes) will be as follows: à ¢Ã¢â€š ¬Ã‹Å"How racist do you think a) The Daily Mail b) The Guardian and c) The Daily Star are?à ¢Ã¢â€š ¬Ã¢â€ž ¢ Slightly racist Fairly Racist Very Racist (Repeated for b) and c)) à ¢Ã¢â€š ¬Ã‹Å"Do you think the Daily Mail supports extremist groups (such as the English Defence League)?à ¢Ã¢â€š ¬Ã¢â€ž ¢ Strongly disagree ii) Disagree iii)Agree iv) Strongly agree This method does not force a yes or no answer that some participants may be reluctant to give considering the invasive nature of the questions. At the same time it could be considered to be avoiding leading questions. Where the participant may realise the questions are intended to produce certain types of generalisations so they would answer accordingly for the purposes of the research, they have some form of choice in which to express their opinions. The two types of research methods that this paper will be employing will be that of content analysis within a theoretical framework and surveys conducted. The aim is to achieve a form of triangulation in which to infer meanings from when analysing and evaluating the collected data. Data, analysis and discussion Conclusion