Global Warming A persuasive speech Essay Example

Global Warming A persuasive speech Paper Then there’s the economic costs of climate change – loss of tourism, loss of bobs, loss Of fish, farmers battling, food prices through the roof, astronomical costs from more frequent natural disasters, the list goes on. It almost sounds like a mad Max scenario, but the sad fact is, it’s far from fiction. I’m Matt Handmaids from the Australian Bureau of Meteorology and I believe that as the caretakers of this planet we must strive together to reduce our carbon emissions and†¦ Save the blackcurrants:We’ve all heard about Climate Change and you’ve now heard me list some of its disastrous effects, but what exactly causes it? And what can we do about it? Len a nutshell, lobar warming, known as climate change, is the heating up of our world. It is the result of huge amounts of CO being pumped into the atmosphere, via the burning fossil fuels such as coal and oil to produce power and electricity and thousands and thousands of products, from pla stic to makeup to the clothes that we wear. Ever since the industrial revolution in the early 19th century, man has been progressively burning more and more fossil fuels. In fact, in recent times the burning of fossil fuels has been releasing more than a shocking 3 billion metric tones of CO per year, which has been effectively increasing the lobar temperature of the world and disrupting vital climate systems. We are all global citizens. We all have access to information, facts, figures and statistics that undeniably prove climate change exists. We all depend on our earth – for clean air, for food and water, for resources, for our livelihoods. We are all consumers. We are all contributing to climate change. We are all responsible for our actions. We are all obligated to do something about it. If not to save our own skins, think about our children, and our children’s children. Do you want them to inherit a devastated world, knowing full well that we contributed to its destruction? Do we want to be the generation that could have done something real, but instead chose to continue down this selfish road of pollution, alarming consumption and total disregard for the world we live in. We will write a custom essay sample on Global Warming A persuasive speech specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Global Warming A persuasive speech specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Global Warming A persuasive speech specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Lets be the people that change the course of history. The three biggest contributors to climate change are man-made, but all three of them can, and will be solved with your efforts. PROBLEM 1: Massive carbon interferometer’s corporations like the oil- producing BP Billion, aluminum giant Alcoa, and of course the coal burning mega factories that supply our electricity rely on the burning fossil fuels, ND are contributing huge amounts of emissions each year. They are literally pumping tones of the toxic gases into the atmosphere that are slowly poisoning our planet. These powerful companies have a vested interest in keeping things the way they are, they don’t want to see change because their profit depends on it. Some oil-mining companies even try and deny the existence of global warming whatsoever, just so they don’t have to take responsibility for the huge part they play. Wonder what their grandchildren will think of them when they realize that they chose profit over keeping our world healthy. But hinges need to change, and with your help they can. As individuals we have the power to help solve every one of them. Every individual can play an important part. PROBLEM 2. Energy constitutionalism’s we are not the ones creating the energy, we are the ones consuming it. The amount of energy produced is merely the amount we demand. The average Australian household uses 8,900 kHz per year, which equates to roughly two and a half tones of carbon emissions per household a year. The amount of energy we are using is incredible and reducing it is a vital step towards stopping the onslaught of climate change. PROBLEM 3. Transportations 8% of the world’s carbon emissions is directly created by you and me. How many of you own more than two cars? How many bayou live on a bus route, but have never caught it before? How many of you drive to the shops if it’s only a five-minute walk away? The car has become such an integral part of society that we’ve not realized the harm it is creating. There are many alternative options of transport that can significantly reduce carbon emissions and it is up to us, humanity to reduce it. But if we do not use these alternatives, we can only expect the worst for the futurologist 1 : For lilting the massive carbon emissions is our responsibility to put pressure on the government to enforce legislation to limit the amount of CO emissions produced by industries that produce raw goods, electricity and consumer products. And to commit to formal reduced emissions targets like Kyoto protocol. Let leaders know that polar bears living in the dwindling ice sheets of the arctic aren’t the only ones skating on thin ice. People power, such as petitions to local member of parliaments can elevate the topic to become an important election issue, which will create awareness n the community and put pressure on leaders to act Also, by not investing in, or purchasing products made by irresponsible corporations that recklessly pollute you CAN make a difference. We can also make a difference by encouraging the research into alternative, renewable and ecologically sustainable fuel sources. You can do this by investing in green energy companies, which not only means that you’ll be helping the environment, but making financial gains from what’s expected to be a 50 billion dollar market by 2008. How to reduce energy consumption at home. If we are to make a serious attempt at reversing the severe harm caused by limited change we must not only change the way energy is produced, but also severely reduce the amount of energy we consume. I’m not trying to say that we need to make huge sacrifices for the cause of lowering emissions, for I believe that when every single small reduction in energy consumption is put to process on a global scale, the decrease in carbon emissions is dramatic. For instance, if 1 million households replaced four traditional light bulbs with the much more energy efficient fluorescent variety, we could eliminate approximately 500,000 tones of carbon emissions per year. If we work gather, results like these can be achieved, but we must be unified in our fight to save this planet. Or how about when you’re not using your computer? If 1 million people turned off their PC’s every night, we could eliminate more than 50,000 tones of carbon emissions per year. Also, the increasing market in solar energy means that solar panels for either hot water heating or electricity generation are dropping in price, and purchasing these can significantly lower our dependence on energy grids, thus lowering your carbon output. How to travel, cleanly method of significantly reducing transport emissions is carpooling. The average commuter creates 3. tones Of CO per year and sharing your car with one other person will effectively halve this figure and create another step towards creating a stable climate. But it is up to you to take these actions. Using public transport instead of driving will also significantly reduce emissions and it is your duty as an inhabitant of this planet to do so. The most effective and efficient method of cutting down carbon emissions involves two wheels, and no carbon emissions. I’m talking about the bike, and if 1 million people replaced an eight-kilometer car trip with cycling we could educe carbon emissions by an incredible 1 00,000 tones per year. If driving a car is unavoidable however, buying cars with high fuel efficiency, cars that run on clean diesel as well as petrol electric hybrids will still significantly reduce carbon emissions. Also, you may be wondering, what about flying overseas – there’s no alternative mode of transport for that! Well, by purchasing slightly more expensive tickets from environmentally aware carriers they will offset your emissions by either investing in green energy or using carbon credit trading. These are perfect examples of how individual actions can make huge preferences when we work together.

DevilinaBlueDress vs. Chinatow essays

DevilinaBlueDress vs. Chinatow essays Contrasting Easy Rawlins and Jake Gittes is hard, but paralleling them is not difficult at all. Both are often shot at, both have an enemy that has a predilection toward the obscene: one is incestuous, the other a pederast. Both deal with L.A. history and both deal with the L.A.P.D. In a different era, theyd probably be stepping on each others toes. Although, it is entirely possible that one of Gittes cronies took the lewd pictures of the Mayoral candidate in Devil in a Blue Dress. Both men are pawns in the hands of the rich and powerful. Both men have a tragic love interest; both mens tragic love interests are tied to the most powerful men in the city. Both men have morals that can be weakened with the correct amount of cash, and both men walk right past important clues that are revealed again later in the film. Gittes, for example, sees something shining in the koi pond at the Mulwray estate when he first visits it after the revelation of the real Evelyn. He was about to fish it out, but is interrupted by Ms. Mulwray. When he visited the Dept. of Water and Power, he went into Mr. Mulwrays office looking for clues, but a bigger one was on the wall of the office that he was ushered into next: the large symbol for the albacore club on the wall of the Assistant directors office. Easy had the same problem, but he seemed to add things up a bit faster, the bouncers Mexican cigarettes for example. The difference here may simply be the style of the filmmakers involved. Another similarity would be their individual motivations. Jake was motivated somewhat by money, but seemingly more so by his curiosity. Easy was in it for the cash on the outset with Albright's hefty sum, but after it seemed that Albright would turn out to be an enemy anyway, he was in it for his own reasons. Reasons of curiosity, revenge, and need for closure. ...

Education Essay Example | Topics and Well Written Essays - 1000 words - 24

Education - Essay Example The system will empower student’s partnership with education stakeholders thereby creating a more attractive and friendly learning environment. The significance of education in the national development is a key issue that requires efforts from all zones to ensure achievement of the best results. The pace of national developments in Saudi Arabia requires policy makers and other stakeholders to be more vigilant on issues that may hinder educational goal achievement. It is the reason that parents and the ministry of education felt needed address and the best way is through making education system friendlier to students (Doumato and Marsha 57). A positive move will have a great impact on the education system bearing in mind that students are more sensitive on issues of freedom, process and the education environment. Students are subject to many challenges in the course of learning. These challenges may be a limiting factor in achievement of their goals but with a friendlier school and learning environment, these challenges may be minimal. Most students even drop out of school citing inability to cope with school life a reason that has made the ministry support a friendlier school environment to ensure students appreciate and feel catered in the learning process (Sedgwick 23). The efforts to make school life friendlier have significant benefits but at the same time has many negative effects on student’s education and their adequateness to adapt to the general life. Technology is important and is a key factor in making learning environment more appealing but has negative effects attached to it. The encouragement of student-teacher relationship has many benefits and lays several negative effects too. The use of buses by students to and from school may also have negative effects on student’s life. The negative impacts range from moral corrosion, change of lifestyles, health

Analysis of the operations management activities of zara Essay

Analysis of the operations management activities of zara - Essay Example The organisation that has managed to pull this off is Zara, the Spanish fashion retail chain. Not only has Zara continued to record rising profits in a stagnant market, but is increasing the pace of store openings to almost one per day in the current year. Currently there are 758 Zara stores throughout the world in 58 countries, but by 2009, there are planned to be 4000. (Kane 2005). The company is not just a European phenomenon, but a global force and in many ways could be considered a leader in the retailing revolution that is sweeping the fashion world. Zara is a company within the Inditex holding group also founded by the creator of Zara. Before looking in depth at the successful business model that Zara operates and how it was developed it is worth looking at the overall fashion scene in order to gauge the field and to further show how different Zara is and how it became and remains so successful. Without doubt, there is a fashion revolution underway in the High Street. This revolution underscores a fashion retailing war that can only be described as cut throat and it reflects a huge change in the underlying cause of fashion expectations amongst the shoppers - the huge reduction in cost of high fashion items which has been pioneered by such fashion retailers as H&M of Sweden, Top Shop of the UK and especially Zara of pain. The war has had many casualties which have been mortally wounded amongst them C&A and M&S which catered for the wrong people at the wrong time and ended up with millions in unwanted unsaleable stock. Other companies struggled through the bad patches and are fighting back to remain in the high street realising belatedly that shoppers all over Europe and indeed the rest of the world want to dress like the rich and wealthy and the stars of stage and screen. Fashion retailers are rushing to satisfy this demand and shops like Top Shop, gap, Zara and others are b attling it out to get ahead and stay on top in this cutthroat and swiftly changing business. The market in Britain alone is worth 27 billion pounds and decisions made by company and group managements right down to store managers together with their chosen business models make the companies sink or swim. A BBC report on the subject (BBC News 2003), noted that shoppers had become obsessed with the way that celebrities dressed because those clothes have become so much more accessible in both price and availability. Stores are becoming that much better at including items that celebrities wear and reproducing them very quickly. The same report quotes Top shop director Jane Shepherdson as saying that customers want to be able to buy into the trends that they've seen from the catwalk as soon as possible. Top shop wasn't always able to accommodate this because of its inflexible business plan that operated separate summer and winter collections which often had lead times built into the system of up to 18 months. By observing another rival on the high street scene, Gap, it can be seen that by relying on previous problems were due to a mistaken strategy of targeting the teenage market with its Old Navy stores. The Swedish firm H&M was one of the leaders in changing that by appointing young designers to make high fashion as swiftly and as cheaply as possible, but initially the quality

SCIE210 Unit 2IP Research Paper Example | Topics and Well Written Essays - 500 words

SCIE210 Unit 2IP - Research Paper Example Fact number two suggest that women may opt to delay having children, and the last fact is that they may even opt not to have children at all. All those facts will lead to low birth rates and low death rates because there will be an improvement in health care and nutrition (Kenkel, 2001). Economically, there will be an increment of old people depending on pension schemes for survival. In another definition, demographic transition refers to changes in high birth rates to low birth rates and change in high death rates to low death rates (Kenkel, 2001). In this stage, a society will experience high birth and death rates. Since the two rates are high, there will be a very slow growth in population. The population will belong to the young generation because many people born do not live long (Chesnais, 1992). In this stage, children are economically valued in the families because they reinforce high birth rates. The main economic activity that they contribute to is carrying water and firewood, caring for young ones below them, cooking, and working in fields. There are very few education opportunities hence; the cost of raising children is higher than the cost of feeding them (Chesnais, 1992). In this stage, a country enters an industrialization period, which facilitates a drop in the death rates rapidly. There are two factors attributed for the drop in death rates. The first factor is improved food production and improved health facilities and sanitation. The country turns into more efficient food production methods and better transportation and food distribution methods (Galor & Moay, 2002). At this stage, death due to starvation is eradicated and the population will be growing. Population growth is witnessed due to reduced death rates and stabilized birth rates. It is important to note that population does not grow due to increased fertility but due to reduction in death rates. Therefore, birth rate maintains its pace while more people continue to live

Effects Of Celebrity Endorsements Cultural Studies Essay

Effects Of Celebrity Endorsements Cultural Studies Essay Well known for having a successful modelling career, Kate Moss has appeared in many endorsed advertising campaigns, such as, Chanel, Louis Vuitton and Versace, to name only a few. Moss endorsement career has had its ups and downs. In 2005, a drug scandal hit the headlines, with pictures of Moss snorting cocaine. This story put many of her endorsements at risk. When the news story was announced she lost major contracts with Roberto Cavalli, Chanel, Burberry HM. However, Rimmel took advantage of the publicity that she was receiving in the media and decided to incorporate the image in their television advertising. The advert showed her partying all night, then applying their new recovery foundation before arriving to work looking fresh and pretty. According to Bussey sales rocketed (Bussey, 2005) after release of the advert. Coty Beauty, who runs the Rimmel brand, decided to keep Moss because she had made a public apology. They will stand by the model after she apologised and promised to overcome her problems (Sky News, 2005) There is no real evidence to show whether keeping Moss made an impact on the sales of Rimmel products. When the author contacted Coty Beauty and JWT, they were not willing to give any information regarding Rimmels sales from the years 2006/2007. Below is a comment made by Peter Knowland, Director of the Rimmel account at JWT. They (Rimmel- Coty Beauty) have no desire to look backwards. They are very excited about the family of Rimmel faces they have today Coco Rocha, Georgia May Jagger, Sophie Ellis Bextor and Kate Moss. They all have a different but important part to play in the promotion of the Rimmel London brand. Glyn Thompson, who works in consumer affairs for Coty Beauty, stated: Unfortunately, we are unable to be of assistance on this occasion as we are a private company and we do not release annual sales report Twelve months after the scandal hit the headlines, Moss had won back many endorsement contracts Roberto Cavalli (again), Stella McCartney, Virgin Mobile (who used the scandal in their campaign), Burberry (again) and Louis Vuitton to name a few (Bussey, 2006) According to Bussey, Autumn/Winter 2006 season was one of Kate Moss most successful- and profitable (Bussey, 2006) This case study defines the quote any publicity is good publicity. Although Moss was receiving bad publicity when the scandal was released, it worked to her advantage as well as Rimmels for sticking by her. David Golding, Planning Director at Rainey Kelly Campbell Roalfe/YR says: You have to think to what extent has her image been tarnished by these stories. The bigger story was how many companies dropped her and then took her back. To me this is proof that she is a great brand icon. (Bussey, 2006) 4.1.3 TIGER WOODS TIGER WOODS SCANDAL COULD COST MEDIA AND SPONSORS $220 MILLION (campaignlive, 2009) Prior to news of the scandal being released in Novemeber 2009, Woods had estimated annual earnings of $100 million in endorsements. Tiger Woods is a good example of how over using a celebrity could jeopardise brands when a scandal breaks. Many advertisers used Woods for his clean-living public image. When the scandal broke about the alleged string of affairs, it was reported that many of Woodss endorsement products would drop him from their advertising. What became evident was that many of his big sponsors did not drop him, instead they suspended any adverts that he appeared in from their campaigns. Procter and Gambles Gillette and Swiss watchmaker Tag Heuer, have maintained their relationships but are not featuring him in current advertising (SkyNews, 2010). Gillette was the first major sponsorship to distance themselves from the golfer over his private life, the company stated this in a press release following the scandal, In the midst of a difficult and unfortunate situation, we respect the action Tiger is taking to restore the trust of his family, friends and fans. We fully support him stepping back from his professional career and taking the time he needs to do what matters most. We wish him and his family the best. As Tiger takes a break from the public eye, we will support his desire for privacy by limiting his role in our marketing programs. (Norton, 2009) However, Accenture and ATT dropped Woods as soon as the scandal broke, stating that he is no longer seen as the ideal, clean-cut promotional vehicle (Timesonline, 2010). However, Woods also announced his Indefinite Leave from golf, shareholders of companies that Mr. Woods endorses lost $5-12 billion in wealth (Knittel Stango, 2010:1). Woods decision to leave golf for a while to focus on his personal life also left his endorsements at jeopardy. Since the story broke, there have been certain companies that have made a big loss. Investors in three sports-related companies Tiger Woods PGA Tour Golf, Gatorade and Nike fared the worst, experiencing a 4.3 percent loss, or about $6 billion. (Talmazan, 2009). This evidence shows that many of his sporting endorsements have suffered the worst. Whether this is because his images in the advertisements are of him as a sportsman- which is what he is famous for, whereas other advertisements are using him because of his nice guy image. Unlike the previous case study, this story is recent, so its difficult to analyse whether these effects will be long term or similarly to the Kate Moss story, the effect on his endorsements may only be short term. A recent poll was created by Sport Business to see what the public believe will happen to Woodss endorsements. The results show that 56% of respondents believe the effects of the scandal will only be short term, 27% believe that there will be no effects at all, whilst 17% believe that the effects will be long term. If these results are correct, then the effects of the scandal will only be short term and, like Moss, Woods may recover some of his lost endorsements. 4.1.4 JAMIE OLIVER- Sainsburys Jamie Oliver is best known as the naked chef, this was the name of a programme that Jamie appeared in, where he went out shopping for ingredients to cook a dinner for friends, the programmes approach was through an informality, friendliness and an easy- going, relaxed format (Byrne, 2003:1). He was announced as the new face of Sainsburys in 2000; it was the first time a celebrity chef has fronted a major supermarket advertising campaign. (PRNewswire, 2000) The credibility of the star was one of the reasons that Oliver was a perfect celebrity for the brand, Abbot Mead Vickers the advertising agency in charge of the campaign, felt that: We wanted to create a brand strategy and develop vision for the brand. Essentially we wanted to re-emphasise the brands focus on quality and position the brand as a leader in the field in terms of quality. Therefore using Jamie Oliver who is renowned for quality would help us reposition on quality and that is what the adverts are conveying to the customer. In essence what we are doing is borrowing his values and transposing them to the brand (Byrne, 2003:6/7) The decision to do this links with the theory that McCracken suggests, the endorsement has to be right, the celebrity has to link with the product, and in order for it to be a success the product needs to attract the consumer. What this evidence does show is that Oliver has a good image through which to portray the brand and what they have to offer, because of his image within the public eye, his success as a chef and the quality of food that he uses. This will allow the public to believe that the products he uses are good, which will be reflected in their purchasing decisions. One concern that the agency had, was they felt that Jamie would not appeal to the 45 plus age group (Byrne, 2003:7) However, due to his informal style, his boy next door and every day image, it has allowed many consumers to relate to him. Since introducing Oliver as the face of Sainsburys, the advertising and sales has gone from strength to strength, According to new research, the  £41m spent by Sainsburys on campaigns using Jamie Oliver generated an extra  £1.12bn of turnover overall turnover was  £17bn. Oliver was single-handedly responsible for  £200m of Sainsburys  £535m profits in the past two years. (Evening Standard, 2002) Kate Nicholson, Head of Sainsburys advertising, made this comment Jamie has far exceeded our expectations. It does sound like an awful lot of money but we know he really has generated these extra sales because we have researched it very carefully Jamie has been a crucial part of our turnaround, I dont think anyone else could have done it (Evening Standard, 2002) Jamie Oliver is a good example of how a celebrity endorsement can work, providing you have the correct celebrity and brand match. 4.1.5 GARY LINEKER- Walkers Before the launch of Lineker as the face of advertising for Walkers, it appeared that the product wasnt at the top of the sales ladder in its market field. The endorsement of the star has been one of the most successful moves Walkers could have made. This type of celebrity endorsed advertising has sought to preserve the emotional bond between product and consumer, as a consumer we believe that the product must be good if celebrities are advertising for them. Figure 4 shows the transformation of Walkers sales since introducing Lineker to the brand. 1996 saw a significant rise in sales after Lineker appeared in the adverts. What is evident is the continuous rise in sales since Lineker joined. At the end of 2004 it was apparent that Walkers had over half of the market share of crisp sales. A spokesman for Walkers mentioned that after two years with Lineker as the face of Walkers Crisps it has helped to sell enough crisps to cover the whole of Holland (Greedystar, 2003) Figure 5 shows the sales that Walkers had in 2002/03. They had a great success, earning more than  £30m worth of sales, Persil were second. What is also obvious is that there are no other crisp brands on the table, clearly outlining the fact that Walkers holds most of the market share for crisp brands in the UK. Since the introduction of Lineker, who has appeared in over 100 adverts, many other celebrities have joined him in advertisements as well, such as The Spice Girls, Charlotte Church, Paul Gascoigne and Girls Aloud. Walkers created a famous campaign that saw Linekers favourite flavour rebranded to Salt n Lineker. This was an advertising ploy that would help the sales increase for a certain flavour. This was a good way to create brand awareness as well as to incorporate the character of the celebrity in the products advertisement. Since the introduction of the campaign, sales had risen from 14.5% to 17.8%. Average sales in grocery stores over the first 12 months of the campaign were 23% up on the previous year (Marketing, 2005) Whats interesting to see with this campaign is that, unlike Jamie Oliver, who has a link with Sainsburys, Lineker has no real link with Walkers Crisps, What they successfully did was to incorporate Lineker within the product, so their advertising had the tag line of No More Mr Nice Guy. Whats also interesting, as Martin mentions, is that young people are a target for snacks.. Which makes football a sensible choice- Regardless of Mr. Linekers nice guy image (Martin,1996:43) 4.1.6 SUMMARY McCracken (1989) believes that providing meanings is a good way to portray a good image with the use of celebrities in advertising campaigns. In relation to this theory it would appear that most of the case studies above have shown evidence of this, Jamie Oliver is an obvious candidate for Sainsburys as he is a chef, therefore the meanings that were portrayed in the advertising proved to be successful and relate to what McCracken believes. The evidence above shows that a celebritys popularity within the media affects the sales of a product, whether in a good or a bad way, Rimmels decision to continue using Moss was a good example of how media attention can be an advantage. The attractiveness and similarity that they portray within the advert by using Moss was apparent to the audience. As Kamins suggests (outlined in the literature review), a celebrity fronting a campaign can lead to the consumer being attracted to the product. QUESTIONNAIRE RESULTS 4.2.1 INTRODUCTION The following charts will outline the results of the questionnaires that were conducted to find the consumers opinions of celebrity endorsement advertising. Overall 70 respondents completed the questionnaires, half Female and half Male. In order to gain a fair set of results it was important for the respondents to be a variety of different ages. The results were inputted onto a database giving opportunities for different reports to be created. These results will form an argument that will seek to discern whether the consumers response to celebrity endorsement advertising is the same as that of the practitioners. The results from the questionnaire are a sample as this is a small research project, whilst it is indicative; it is not big enough to show a definite answer. 4.2.2 THE INFLUENCE OF ADVERTISING It is important to find out whether consumers are influenced by advertising, this will show evidence of how much of the population are influenced by advertisements, which will then allow us to see what population that are influenced by advertising are also influenced by celebrity endorsed advertising. Figures 6 shows evidence that a majority of respondents purchasing decisions are influenced by advertising. However, Figure 7 shows that not as many people are influenced by celebrity endorsed advertising. This chart is interesting as it shows a slight contradiction; not many respondents have brought a product because a celebrity is in the advertisement. However, a majority of them believe that using celebrities in advertising is successful. It would appear that many of the respondents believe that a celebrity brings awareness to a product, but the consumer doesnt necessarily buy a product because a celebrity uses it. One respondent wrote this statement about how they are not influenced by celebrity endorsed advertising. I think that most adverts have celebrities in them but I wouldnt buy a product just because I like the celebrity, probably more to do with the product However, this respondent, when answering yes to the question, do you think that using celebrities in advertising is successful, stated this; Because you feel a sense of admiration for some of them, and if they are using certain beauty products that make them look so good, then people will want to use them too. In relation to Erdogans theory in the literature review, a disadvantage of using celebrity endorsements is if they over-shadow the brand, however and advantage of using celebritys is increased recognition of the product. These are results from the questions that were asked to the respondents to find out whether they knew what the celebritys names were. It was interesting to see that only one respondent incorrectly answered Tiger Woods name. Kate Moss was the next recognisable celebrity with only 6 people who answered incorrectly. John Terry and Kerry Katona each had 8 people incorrectly answer their names. However, it was interesting to see that 4 people didnt know John Terrys name, but recognised him as a football player. 4.2.3 WHAT RESPONDENTS REMEMBER MOST ABOUT ENDORSED ADVERTISING The next set of charts will show whether the respondents know certain celebritys and what they remember about them. This is important to discover whether they remember positive or negative attributes about the celebritys in order to gain a varied set of results; there were no multiple choice options available. These charts will analyse what consumers think of the adverts that are celebrity endorsed, giving a chance to see whether they remember more about the celebrity or the product that was being advertised. 4.2.3.1 KATE MOSS Overall, most respondents remember Kate Moss for her profession (Modelling). However, it is interesting to see that 21 respondents also mentioned that they remember her for taking drugs. Rimmel, a product that she endorses, was the third most popular thing remembered about her. When asked if the respondents knew of any adverts that Kate Moss had starred in, 51 of them said Rimmel Figure 11 shows what they remember most about the advertising campaigns. Please note, these results are not just for Rimmel. A majority of the respondents remember the tagline of the product, Get the London Look. Whats more interesting to see is that the respondents remember Kate for being in an advert, but cannot remember the name of the product being advertised. 4.2.3.2 JOHN TERRY Figure 12 shows what the respondents thought John Terry was most famous for. It would appear that due to his recent media attention after an alleged affair, many of the respondents recognised him for sleeping around. There were 3 respondents who didnt recognise him at all. A majority of respondents did not know of any adverts that John Terry had starred in. Samsung was the most popular brand that was listed. The next page outlines what they remembered most from the adverts he appeared in. Not all respondents wrote an answer for this question as they could not remember the advert. Figure 13 clearly outlines that many respondents remember the advert because it was football related, whats interesting to see is that they also remember it more because other celebritys also appeared in it. 4.2.3.3 KERRY KATONA These results show that most of the respondents remember Kerry Katona for her singing career; the second most popular thing that people remember about her is her reported drug taking. Unlike previous celebritys, respondents had more to say about Katona, whether this is due to negative media attention in the past or the fact that she is famous for more than one thing. Figure 15 shows that the main reason people remember the advert is because of how annoying it was. Whether this was because they thought Katona was annoying, or that the advert itself was. Whats also interesting is that many respondents also remember her starring alongside other celebritys in the advert. 4.2.3.4 TIGER WOODS All respondents knew what Tiger Woods is famous for. What was interesting is that, similar to John Terry, over half of the respondents had put down that he is also famous for sleeping around. Figure 17 shows what respondents remember most about the adverts that Woods starred in. The most remembered attribute was the tagline of the product that he endorses The best a man can get. This suggests that unlike Terry, they remember more about the product then the celebrity promoting it. 4.2.4 PURCHASING DECISIONS In terms of whether consumers are influenced by celebrity endorsement advertising, relationships between celebrity and product is important, A respondent wrote this statement when the question: What relationship do you think using a celebritys name to sell a product has on sales? Was asked. I think it probably has a positive effect on sales as consumers build relationships with celebrities, see them as role models and idolise them. If a celebrity such as Cheryl Cole promotes a product which she uses herself, as she is known for being a style icon to many, then this will encourage consumers to buy it in the hope of looking like her. (Age bracket14-25) However, a respondent who is in a different age category has a similar opinion; Possibly the younger generation may be more inclined to buy products endorsed by a celebrity because they tend to look up to models or sports stars etc. I dont really take much notice of who is wearing/using what. (Age bracket 36-50) 4.2.5 SUMMARY The questionnaire results are interesting, as many consumers are aware that companies are using celebritys for advertising, many of the respondents have never purchased a product because of a celebrity being in the advertising, yet they still believe that celebritys are successful within advertising. What they did notice was that many companies are using celebrities as brand recognition, a way of appealing to the public. This research has shown that many consumers remember negative attributes about celebritys, rather than remembering what positive things they have achieved, which indicates that consumers are more inclined to be effected by negative characteristics of a celebrity as opposed to the positive things. This research has also proven that younger consumers are influenced more by celebrity culture; they are more inclined to know what outfit Cheryl Cole has been seen in and how to do their hair like hers. This is why more companies are using these types of celebritys within th eir advertising campaigns, to attract the niche market of consumers who are susceptible to that type of advertising. EXPERT OPINION This section of the data analysis will look at the experts opinions. Three interviews were conducted, as well as a recording of a debate on celebrity culture that the author attended. The respondents were interviewed about two different strategies of using celebrities as well as the advantages and disadvantages of using celebrities. These results will build up an argument to see whether the practitioners have similar views of celebrity endorsements as that of the consumers. 4.3.1 INTRODUCTION Using a celebrity in an advertising campaign can be quite a risquà © decision. It would appear that many advertisers get it wrong in the selection process. Ogilvy has written that Celebrities get high recall scores, but I have stopped using them because readers remember the celebrity and forget the product they assume that the celebrity has been bought, which is usually the case (Ogilvy, 1983: pg, 83). 4.3.2 WHY ARE CELEBRITYS USED IN ADVERTISING? Many consumers are aware that the celebrity does not really use the product they advertise, instead they have been bought as the face of the campaign. If this is true, why do advertisers continue to use celebrities in their campaigns? Alan Jarvie, Director of London Advertising, believes that using a celebrity: Gives you some recognition, it gives you some memorability, as long as the personality doesnt overshadow the product. Sometimes you get campaigns where the only thing that you remember is the celebrity, and you cant remember what the product is, we always make sure that the celebrity plays second fiddle to the product that were advertising. (Alan Jarvie, London Advetising- Appendix 5) Jarvie believes that provided that the celebrity does not overshadow the product, then a campaign can be successful since the personality can be an attraction for the product. From previous research, if a celebrity is receiving bad publicity in the media, then the product and brand does suffer. However, Jarvie believes that many products can use the celebrity to their advantage. For example, many marketers have ended their contracts with footballer John Terry due to his recent negative media attention. However, Jarvie believes that some marketers could use this as an advantage in their marketing ploy; I think it all depends on what the product is, I think if your product is all about being, you know good and clean and righteous then obviously that would be a problem, but if youre product is just about being a normal bloke or somebody that makes mistakes, or somebody whos every man, then I dont think that it should hurt them at all. (Alan Jarvie, Giraffe Advertising- Appendix 6) Jim Shannon, Creative Director for Giraffe Advertising, believes that a brand would suffer if a celebrity were to receive negative media attention, If the individual behaves in a way that detracts from the brand (even outside promotional activities), the brand suffers  (Jim Shannon- Appendix 6) However, Jim Shannon does go on to say that marketers could use the media publicity as an advantage Only in a knowing way (i.e., in the promotion of products that might tacitly endorse his/her behaviour). Noreen Jenney, Director of Celebrity Endorsements, believes that marketers should be careful about who they select for their advertising campaigns. Advertisers need to be very careful to do their due diligence when hiring a celebrity.   When a star gets bad publicity, it reflects on the advertisers product and company.  (Noreen Jenney, Appendix 7) Trevor Beattie had an interesting point when he mentioned in a celebrity debate that Gillettes advertising has not influenced his purchasing decisions; I think Gillette has produced probably the worst advertising a man can get and the worst advertising on television, and I use Gillette products at least twice a day. Im not put off by their totally shit advertising and I find that a bit strange. As much as I want to be put off by their advertising, Im not, so I blank it out. Their distribution is brilliant and their product is extremely good. Their advertising sucks. So there is a strange triangle going on, and for all their money and all the worthiness, they then go and hire the three people who they feel are the worthiest celebrities in the world, people who are stars actually, who are very good at their chosen sport. (Trevor Beattie, Appendix 8) Beattie also mentioned how using endorsements can be successful; I think you can get it wrong, if you get it right, like they did with Gary Lineker and, for all his failings, he is a brilliant spokesperson for the brand and he took Walkers from nothing to a major brand and hes earned his money, I think, and hes done a brilliant job. Jamie Oliver, dont like the bloke, think hes a git, but, hes done a brilliant job for Sainsburys, really has, so therefore theyve got it right, it is a gamble. (Trevor Beattie Appendix 8) 4.3.3 HOW DO EXPERTS SELECT CELEBRITYS USING THEORIES? Is it a gamble, or do advertisers believe there is strategy to creating a perfect match between celebrity and product? Bergstrom Skafstad (2004) in their case study of Celebrity Endorsement asked the experts what type of theories they would employ when selecting a celebrity in advertising. I have employed this same technique within this case study to see whether the results from different experts are they same, or whether they have their own opnions on what they believe is a good way of selecting celebrities for endorsement advertising. What will be taken into consideration is the difference between different celebrities for different campaigns. The research approach will be analysed against Shimps TEARS model from the literature review, the Experts were asked what order they believe is the right way of choosing a celebrity for an advert. All practitioners stated that they could not give an accurate decision as it depends on which product they are advertising. The charts below outline what they believe is correct for a general advertising campaign. Its interesting to see that Trustworthiness ranked the highest in making a decision when selecting a celebrity in adverts. Both Shannon and Jenney believed that Expertise was the second aspect that is important when selecting a personality. Jarvie, however, ranked that last in his selection. What is interesting to see is that although McCracken believes in his theory that there needs to be a meaning behind the endorsement, some sort of connection between celebrity and brand, this evidence has show that most of the experts believe that Similarity is not as important in the selection process as the Trustworthiness of the celebrity. 4.3.4 SUMMARY The result from the expert research shows that using a celebrity in advertising is successful providing it works and the celebrity doesnt over shadow the product. Trustworthiness plays an important part in the selection of the celebrity which was interesting, Similarity between the brand and product was not a necessity when approaching a celebrity for the advertising. It is interesting to see that marketers do not really have a specific way of choosing celebrity endorsements; they do not run by any theory, its more about whether the celebrity is right for the brand and vice versa.

Creating an Interactive Web Site with CGI Essay -- HTML Web Page Creat

Creating an Interactive Web Site with CGI Introduction The Internet explosion of the 1990’s has been one of the most revolutionizing business factors of the decade. The Internet allows individuals and businesses to reach each other more effectively at an increasingly lower cost. However, the most effective method of interaction is two-way interaction. This applies whether the interaction is between two people, a person and a business or two businesses. Basic HTML web pages allow for easy one way interaction. It also allows people to send e-mail back and forth. More effective web pages allow for immediate two-way interaction. These pages can gather survey data, create shopping carts, check credit ratings or even simply have visitors sign a guest book. Interactive web sites definitely have advantages over their less advanced cousins. Common Gateway Interface (CGI) provides one of the more common formats for designing an interactive site. This paper will address some of the concepts behind creating an interactive web site with CGI. It will proceed by considering the following points: 1. Background 2. Creating forms Background Before explaining how CGI works, it is helpful to gain an overall perspective of how the internet itself functions in connection with the end user. Bruce Gronich of BigNoseBird.com provides a good analogy that will be used throughout this paper. He compares the end user’s browser to a rat searching for food. The garbage can doles out the food when the rat requests it. The garbage can is the server. So, the browser requests information from the server, and the server in return doles out the information that is requested. The server uses differe... ...lt;INPUT TYPE="reset" value=" Clear-Form"> <INPUT TYPE="HIDDEN" NAME="FORM_NAME" VALUE="THE TEST FORM"> <INPUT TYPE="HIDDEN" NAME="MAIL_TO" VALUE="person@to-get.mail.com"> </PRE> </FORM> Conclusion This paper has been primarily about some of the HTML codes required to put together an interactive web site. It has reviewed how the internet works and how to assemble a form on a browser. The paper has also addressed how the information needs to be formatted so that it can be successfully passed to a cgi script for further processing. Acknowledgements The primary source used in this paper was the web site www.bignosebird.com The web site www.icthus.net/CGI-city/ was also helpful. Finally, the textbook Frontiers of Electronic Commerce provided some information as well.

Little Prince by Antoine De Saint-Exupery Essay

The Little Prince or Le Petit Prince was inspired by the author Antoine de Saint Exupery’s real life experience and just added fictionalized images to make it real and understandable. It became the marvelous book written for children. Sold over 140,000,000 copies worldwide into more than 250 languages and has been one of the best-selling books published ever. According to Paris-based Saint-Exupery Foundation, â€Å"The Little Prince† is the most translated book in history after The Bible. It also known as â€Å"children’s fable for adult† as it conveys profound and idealistic views in human nature and its settings. Until now, The Little Prince is still the most advisable book not only for the children but also to the adults to read. Antoine de Saint Exupery was a French aviator and writer who became more popular with this novella, which was written in year 1943. After failing in a university preparatory school and was not able to pursue his real dream to become a naval officer. He entered into a different field which is architecture but still resulted in failures and he did not even graduated. In 1921, he started his military service and was sent to Strasbourg for training as a pilot. In 1926 he became one of the pioneers of international postal flight. Until an accident happened in 1935 wherein a sudden machine failure strike and crashed it in the Libyah Sahara desert. In four days of experiencing dehydration, there was a Bedouin on a camel discovered them and saved their lives. The book begins with the narrator, which is the Pilot reminiscing the days when he was a six year old boy. He was trying to draw a boa constrictor and shows it to the grown-ups, but they always advise that he should stop dreaming to become an artist instead he should focus in geography, grammar, arithmetic and history. So he gave up his dream to become an artist and choose another profession which is to pilot airplanes. And whenever he met someone, he always showed his drawings of boa constrictor and asked them if they know it. But he always gets an answer of â€Å"That’s a hat†. Then he would never talk to that person about boa constrictor again. Until a plane crash accident happened in Sahara Desert and he met the little prince that asking him to draw a sheep. After three attempts and failed to draw a sheep, he decided to draw a box instead and explained that the sheep were inside of it. That was the start of their friendship. The narrator soon found out that the little prince came from what he called his planet which is Asteroid B-612. Where there can be found a baobabs, a two active volcanoes and a flower. As each day passed, the narrator soon learned to know the flower. Its importance and the way it was treated by the prince. When the prince is about to travel onto the other planet, he found himself in the neighborhood of asteroids 325, 326, 327, 328, 329 and 330. The first of them was inhabited by a king, who was said to rule everything but the real thing is it’s completely nothing. The second planet was inhabited by a conceited man, who always think that everyone were his admirer. The third planet was inhabited by a tippler, who is not consistent with what he’s saying. The fourth planet belonged to a businessman, who is busy in counting stars and also believes that he owns them. The fifth planet was the smallest planet wherein there was just a street lamp and a lamplighter. The little prince has thought that the lamplighter could be his friend and also because of the 1440 sunsets it has every day, but the planet is too small for them. The sixth planet was ten times larger than the last one. It was inhabited by a geographer who wrote voluminous books. He was thought as an explorer and was asked several questions in his own planet. On the latter part, the geographer advised the planet Earth as the best to visit. When the little prince arrived in on the planet earth, he first met a snake claims that through his poison he can bring the little prince back to his planet. Had talk to a three-petaled flower, climbed in to highest mountain hoping to see a human. Then he found a rose garden that made him depressed because he thought of his flower in his planet which acclaimed she’s one of a kind. He also met a fox and they became friends. The fox made him realize what makes his flower unique is because of the way he gave importance to it. The prince continued his journey where he met the railway switchman and a merchant. He discovered lot of new things about differences of grown-ups and the children. Back to the present, the narrator experiencing dehydration and with the help of the little prince, he found a well. Later he found out that the little prince was deciding to go back to his planet for his flower through the help of the snake. The little prince made a very sentimental farewell but the narrator refuses to leave him alone in the desert. Soon, the little prince allowed the snake to bite him and falls without making a sign. The next morning, the narrator was not able to find the body of the little prince and concluded that he must be already at his planet. The story ends with a portrait of the landscape where they have met. Making the readers engage if some day they will be in African desert, and will meet a little man with the same characteristics. That will surely be the little prince. The Little Prince is known as a children fable and an example of allegory. Merriam Webster Dictionary defines allegory as the expression by means of symbolic fictional figures and actions of truths or generalizations about human existence. There are many symbolic fictional figures to consider in the story. First the stars, it symbolizes the feeling and emotions of humans. It also symbolizes the mystery of the universe. Secondly, the planets and the remarkable persons can be found on it. They symbolize the group of people, where different type or attitudes of grown-ups are in. Thirdly, the rose symbolizes as the comfort zone. If you won’t get out of it, you won’t discover or know a lot of important things. Fourthly, the trains which can be found in Chapter 22, it symbolizes the things how people rushed things and wasn’t able to see the importance of its existence. Lastly, the water symbolizes a spiritual fulfillment or as a completion for what supposed to be done. The point of view in the poem is a first person, which is the pilot. But mostly focuses in narrating the story up to the end. Still the question is, who is this book really written for? Yes, it has been said that this is good for both children and adults. But there are some ideologies might not be understandable for the children, just like the bizarre story of a little prince that fell in love with his flower. And for the adults wherein their negative perspective has been criticize. Is that what really the book for? A blogger named Erin (2008) of Goodreads said that â€Å"We are all children in adults bodies. Yes we are, don’t think we aren’t for one moment. The fact that we WERE, indeed, children, is a huge part of each of us. It is possible to shed a few appreciative tears on every page of this book if you entertain the thought that the pilot IS The Little Prince. Maybe you won’t think that–maybe you’ll have your own take on the book—that’s the magic about it†¦Consider honoring the Little You that still remains, and resides within you, and read this ‘salute’ to childhood, to innocence, and to you. It just takes a ‘Little’ imagination and bravery.† This book is made to tickle the imagination of the children as well as to show sort of the reality about grown-ups. Every story has its own moral lesson. In this story, children can have their own realization on reading it. Adults can also have their own insights about themselves. It’s good for the children to read because of its illustration, based on an open source site Wikipedia, The Little Prince was illustrated through watercolors painted personally by Exupery. Another unknown reviewer noted that the author â€Å"Exupery chose the best illustrations†¦ to maintain the ethereal tone he wanted his story to exude. Choosing between ambiguity and literal text and illustrations, Saint-Exupà ©ry chose in every case to obfuscate.† Also, good for the young adults because of its humorous attack in portraying values. The mood is first a mystery, wherein the little prince did not reveal where he comes from. It captures the imagination of the readers. Until pieces by pieces it became adventure when the little prince started to tell the story of his journey in seven planets including the Earth. The tone of the story is much more with being regretful when the little prince left his flower alone in his planet. Curiosity in the part of the narrator; about his real identity and where did he came from. Happiness and sadness all throughout the days were the narrator and the little prince were together in the desert. But at the end, still being able to treasure the moments they have together makes each characters happy. Philosophical approach is used because it mostly focuses in dealing with the undesirable values of grown-ups. Then a part of it is Biographical because some scenes are almost similar with the experience of the author. Example of this is the narrator’s boa constrictor drawing but grown-ups were always telling him that it’s a hat. For the author, this scene may be similar when he failed to enter in the preparatory university school and wasn’t able to pursue his dreams. Instead he ended up for being an aviator. There is also a part of Introspective approach as cited in by Wahlig (2010), it’s a reader-response approach, where the reader takes an active role in garnering meaning or value from a text. The reader is responsible for taking an inventory of her own biases, values or assumptions prior to reading and pinpointing the ways that a text challenges or reinforces those traits. Introspective approaches also value the subjectivity of the reader’s experience and assume that an objective reading is either impossible or no more valuable than a subjective reading. It occurs when it simply engage the readers if through their own experiences in dealing with the attitude of grown-ups and will make a self realization if the book’s telling the truth towards their attitudes. As the mostly recommended book for children, the writer executed a different type of writing or illustrating the story. Exupery stated on page 19, chapter 4 of the Little Prince: â€Å"Figures are a matter of indifference. I should have liked to begin this story in the fashion of the fairy-tales. I should have like to say â€Å"Once upon a time there was a little prince who lived on a planet that was scarcely any bigger than himself, and who had need of a sheep†¦Ã¢â‚¬  â€Å"to those who understand life, that would have given a much greater air of truth to my story.† The way he uniquely narrate the story is one factor why this became remarkable not only to the children but also to the French literature. This book is full of symbols and meanings, but what are the moral lessons? Valuing life as well as the little things on it is the highlight of this story. Everything we say or show to others will reflect to everyone’s who’s involved until the end. Just like what happened to the narrator of the story, he wanted to be an artist and also tried to show his drawings numbers one and two to the grown-ups of a boa constrictor. But he always gets a wrong interpretation and insisting him not to pursue his dream of being an artist instead focus on grammar, arithmetic, geography and history. The negative side of it reflected when he became a pilot, and someone asked him to draw a sheep. He did not know how to draw anything aside from boa constrictor since he stopped to draw when he failed about his boa constrictor. Also in reality, the way how people look more in to the physical appearance than to the inner side. Like on Chapter 4, where there was a Turkish astronomer in 1909 in a Turkish costume. Nobody believed on what he said about asteroid B-612 because of his look. And when he tried to present it again in European costume, everybody accepted his report. â€Å"It is only with the heart that one can see rightly; what is essential is invisible to eye.† Grown-ups are indeed so much like that, for them figures are more important than its meaning. The interpretation or understanding of the story will always depend on how it will touch one’s heart. References: * Adamson, Thomas Little Prince’ discovery offers new insight into classic book, The Times Tribune May 2012 * De Saint- Exupery, Antoine, The Little Prince, B. Jain Publishers (P) Ltd.  © * Goodreads, The Little Prince http://www.goodreads.com/book/show/157993.The_Little_Prince * Wahlig, Hannah, Types of Approaches in Literary Analysis, http://www.ehow.com/info_8368198_types-approaches-literary-analysis.html * Wikipedia, Antoine De Saint-Exupery http://en.wikipedia.org/wiki/Antoine_De_Saint_Exupery * Wikipedia, The Little Prince http://en.wikipedia.org/wiki/The_Little_Prince

Mathematically Modelling Basketball Shots Essays

Mathematically Modelling Basketball Shots Essays Mathematically Modelling Basketball Shots Essay Mathematically Modelling Basketball Shots Essay The manager of a professional basketball team is having a tough decision in choosing which of his two top scorers this season are better at free-throw shots. The final decision will go towards picking the team for Saturdays Cup Final match. On a training session one week before the match the coach decides to go all out and bring some mathematical genii in to model a situation where Lee Grimes and Dominic Aspbury, the goalscorers, will shoot at the basketball net. The mathematical genii are students from Cambridge and are benefiting from this opportunity in that they will be able to show evidence of coursework for their final exam. Their coursework will be using their abilities to collect data and test the appropriateness of a probability model on a real situation whilst the coachs aim will be to pick the better of the two players for the big game. If the random variables X and Y count the number of independent trials before the event, having a probability p, occurs then X and Y have geometric distributions: P ( X = r ) = q r 1 p where r = 1,2,3, X~G ( p ) and Y~G ( p ) I will define X as being the number of shots required before Lee shoots a basket. Therefore, Y is defined as the number of shots required before Dom shoots a basket. I will be attempting to see if X and Y have geometric distributions by taking samples of X and Y. The populations are the infinite range of shots capable from the two throwers taken in a discrete time period under varied conditions at the same level of skill. This is impossible to create so the coursework will have to involve sampling, therefore not producing results representative of the whole population. For this coursework I can not take random samples because it will not be possible to recreate due to the infinite choices of shot which could occur e.g. fatigue levels, mood type, improvement of skill level throughout the sampling etc. all could differ. I will record a sample of X by asking Lee to shoot a number of baskets and hence work out the relative frequency of success p. This result will allow me to model X as X~G ( p ) . Next I will record a sample for Y by asking Dom to shoot a number of baskets so that another value for the relative frequency of success p can be calculated. I can use the result to model Y as Y~G ( p ) . The conditions I will have to use are going to be as similar as possible to gain independent and identical shots. This will involve: * Five practice shots beforehand so that the feel of shooting is apparent a warm up before starting. * The shots being taken from the same free-throw position which is fifteen feet away from the base of the net and perpendicular to the back line. * The same type of shot being used using one hand to steady the ball and one to project the ball through the air. Same arms used each time. * The weather conditions being similar. In the sports hall there should be no significant alteration of the environment. * Each shot being taken one after the other to gain results, which will be under the most similar conditions. * When the shot is taken; a score implies one basket, a no score implies try again until you succeed. * Continue until the sample of eighty is reached and record all results If the data is successful I may be able to produce a reliable geometric model of the population from the sample enabling me to predict population parameters with greater confidence. Using the parameters I should be able to compare the populations by considering sample parameters. I have chosen a geometric model because it is an infinite distribution requiring discrete random variables and is able to accommodate the infinite range of shots that may be required to score a basket. The sum of all the probabilities will equal one (a probability density function). If X and Y have a geometric distribution, the distribution should look like this: The sample size shall be 80 as a large sample size makes the geometric distribution as accurate as possible for testing purposes. It also allows me to use the chi squared test on the model to check if there is any evidence to suggest that one thrower is better than the other at various critical levels. Assumptions that I am making to allow the model to work are that the trials are: * Identical: The factors are exactly the same. This provides a fair test and is a property of the geometric distribution. * Independent: The trials are not affected by the previous trial. The geometric model states that the events must be independent. No distribution could possibly account for the infinite amount of variables/influences that could occur e.g. improving skill as more shots are scored, fatigue etc. The variable would be different in each case. The five practice shots will make the distribution more geometric as it will warm up the performer beforehand so that they get used to the feel of shooting. * Have two outcomes score a basket or no score. * Repeated to gain the sample size Modelling the situation with a geometric distribution Let X be the number of attempts before a basket is scored for Lee: Probability of scoring a basket: P(score) = sample size/total number of shots = 80/269 = 0.2973977695 This implies X~G( 0.297 ) X can be modelled as a geometric distribution with a probability of scoring first time equal to 29.7% (1 d.p.) Finding Prob(X=r) Therefore P (no score) = 1 P (score) = 1- 0.2973977695 = 0.7026022305 Using the formula: P(X = r) = qr-1p where r = 1, 2, 3: q = probability of not scoring p = probability of scoring P( X = 2) = 0.7026022305 x 0.2939776957 = 0.2065493847 P( X = 3) = 0.7026022305(3-1) x 0.2939776957 = 0.14512205844 Finding Expected Frequency Expected Frequency for (X = r) = Prob (X=r) x sample size Therefore Expected Frequency for (X = 1) = 0.2973977695 x 80 = 23.791821 Expected Frequency for (X = 2) = 0.2065493847 x 80 = 16.7161869 Let Y be the number of attempts taken before a basket is scored for Dom: Probability of scoring a basket: P(score) = sample size/total number of shots = 80/345 = 0.231884058 This implies Y~G ( 0.232 ) Y is geometric with a probability of scoring first time equal to 0.232 (3 d.p.). This result states also that there is a 23.2% chance of scoring on the first attempt and I aim to model these results by a geometric distribution. Therefore P(no score) = 1 0.231884058 = 0.768115942 Therefore for Dom: P (Y = 2) = 0.768115942 x 0.231884058 = 0.1781138416 P (Y = 3) = 0.768115942(3-1) x 0.231884058 = 0.1368120813 Expected Frequencies will be: (Y = 1) = 0.231884058 x 80 = 18.55072464 (Y = 2) = 0.1781138416 x 80 = 14.24910733 Chi Squared Distribution The chi-squared distribution can be applied to measure the goodness of fit for the geometric models. It will examine the goodness of the model by considering the number of possible outcomes of the events and will analyse the validity of the assumptions. Thevalue will be expected to be small to suggest that the model fits the real distribution. A large value would suggest that the model is unlikely to be correct so I will use a 10% critical region to test it. * If thevalue lies within the critical region then, assuming the model is correct, it would mean that there is less then 10% chance of a result as high as this occurring. We reject the model as a consequence and conclude insufficient sampling etc. * Alternatively, if the value lies outside the critical region, the result is valid and there is a larger possibility of the value being what it is. The model is assumed to be correct and the model is accepted. Conclusion would be to state that the statistical model is appropriate to the situation and the assumptions are correct. In the tables, the expected and observed frequencies were calculated but how close together are the values? The closer the observed value to the expected value the more accurate the geometric model will be. The goodness of fit statistic is: where O = Observed Frequency E = Expected Frequency To find the best measure of goodness of fit, add up all values for each statistic and compare with the 2 probability distribution tables. The chi squared test should only be used if the expected frequency of a cell is more than five which means some of the groups are going to have to be combined. This enables the chi-squared distribution to be better approximated. The total frequency of expected frequencies should also be over 50. This makes the chi squared test work at a more accurate level. Lees chi squared test Using the equation : As we can see by the result = 7 To analyse the result with the chi squared test the number of degrees of freedom have to be established following this procedure: Degrees of Freedom = Number of Cells Number of Constraints In Lees table there are seven cells. The number of constraints is two because: o A sample size of eighty is one constraint: The sample has to be eighty. o The probability is another constraint: The mean of the model has to equal the mean of the data so we used the data to work this value out. * Therefore: Degrees of Freedom = 7 2 = 5 * at 10% critical level i.e. prob ( ) = 0.9 * but observed value of = 7.478504913 * 7.478 is less than 9.236 * therefore, the value is not in the critical region (result taken from probability distribution table) The value is not in the critical region implying the model is significant enough to use. Lees results fit into the geometric distribution model and therefore it is a good model for Lees data. There is evidence to suggest that the assumptions are true and therefore we accept the assumptions as part of the geometric model. See graph above for explanation of what the results show. Doms Chi Squared Test Using the equation : As we can see by the result = 5.694287179 * Degrees of Freedom = 8 2 = 6 * at 10% critical level i.e. prob ( ) = 0.9 * but observed value of = 5.694287179 * 5.694 is less than 10.645 * therefore, the value is not in the critical region (result taken from probability distribution table) Doms results fit into the geometric model, as the value is not in the critical region of 10%. We can assume that the geometric model was a good model to use for his results. We can again accept the assumptions as there is no evidence to suggest they do not fit into the geometric distribution. See graph above for an explanation of what the results shows. Both results are comfortably in the geometric distribution proving that they are reliable results/models and the assumptions made are valid. We can adapt Doms model so that five degrees of freedom can be used giving the same accuracy as Lees result. I am predicting that it wouldnt affect the results because there would need to be a dramatic increase in the value for it to be of any significance. Both performers have had their results analysed at the same number of degrees of freedom and there was no significant difference. It shows no alteration for the final conclusion and still no evidence is available to reject the models. Both results have shown X and Y can be modelled by the geometric distribution. By knowing this I could produce confidence intervals for any parameters I estimate from the distributions. However at this stage I will calculate the relevant parameter for this piece of coursework. I will estimate the expected number of shots required by Lee and Dom to score a basket. Expected Mean Values To find out the expected mean value for a geometric distribution it is defined as the sum to infinity of: all the probabilities, which are multiplied by the value of X (in Lees case), Y (in Doms case). This can be simplified conveniently to 1/p where p is the probability of scoring when X = 1 For Lee the expected mean value would be E[X] = = 3.3625 (4 d.p.) For Dom the expected mean value would be E[Y] = (4 d.p.) These results demonstrate the average amount of shots it takes until the performer scores. Lee, having a lower expected mean value than Dom, is shown to be the better free-thrower as he takes an average of approximately three shots to score, unlike four shown in Doms case. The total number of shots can be a very rough indicator of who seems to be the better free thrower. Lee took 269 shots and Dom accomplished 345 shots to score 80 baskets. Does this imply that Lee is more accurate? According to the expected mean values and the probabilities of scoring for each model it reinforces Lees success where all three tests are in his favour. There is a much higher chance now of Lee being picked for the game on Saturday. A factor of the investigation was whether taking constant shots at the basket improved performance. This may happen because training has occurred and the brain is learning from past mistakes. The question being asked is, were the five practice shots enough practice to enable an independent model to be produced or should it not have occurred? Raw data results were recorded in two stages; first 40 and second 40 and it suggests small decreases in many of the cells for 2nd 40 especially in Doms case. Lower values of X or Y become more frequent in the 2nd 40. This complicates results and so is a factor to consider if the coursework is completed again. The decreases in the higher X or Y values and the increases in the smaller X or Y values suggest evidence of fatigue, boredom, frustration etc. I can say now that skill level did not increase during the collection of the sample size but what is more likely to have occurred is the opposite. The explanation for Dom being more tired, bored or frustrated is probably because he shot a total of 345 baskets whereas Lee completed his in 269 shots. Two parent populations (X and Y) have been tested against geometric probability models and it so happens that they fit very snugly into them. Therefore, we can apply the knowledge that counting the amount of times before a basket is scored is modelled very well using a geometric distribution. There may be only two populations but they both show noticeable differences in their results and remain well within the statistical model. I will assume that it is highly probable for most other populations to fit into the geometric distribution on the basis that my models are very appropriate for the investigation. I have modelled the basketball situation in a real life atmosphere and the model was successful. Even though the situation is based on a theoretical distribution it was modelled appropriately. The club should now prepare for Lee having the role of free-thrower in this Saturdays cup final and accepting the fact that Dom is on the subs bench for the start of the game The data sampling was very organised and strict but not random. To have taken a random sample would mean: * Watching a random sample of club games throughout the season * Watching a sample of free-throws made by the performers from the game * Calculate who is most accurate A problem with this is time, as it would take a year to go through just one season, therefore it is impractical and illogical. The physical form of the player should also alter throughout the season so a random sample of more than one season would have to be made. A much better way is to watch all training sessions and take a general overview of who supplies the most points in miniature matches from free throws. This gives more of a view of consistency than on the day performance but during game situations the performer will be thinking more logically. A sample of eighty straight baskets is tedious and will affect performance. Modifications * Use a longer time period. The performers were rushed to collect their sample size within two hours as a result of school timetabling and so one of them had to rush his last twenty shots. * Use the same time period i.e. one performer did it one day and the other completed it the next day. Conditions may have been different and morale, energy etc may be variated for both Dom and Lee * Use foot-mats on the floor so that it indicates an exact position for the feet to stand instead of just using the line. This may be an insignificant difference but to improve the coursework it is better than no difference at all. * Using the same basketball. Half way through the sample collection the basketball was lost leaving us the trouble of having to use another basketball maybe of different weight, age etc and possibly affecting the results Improvements * I would like to calculate confidence intervals for both expected values (X and Y) to determine my degree of confidence in Lee being a better freethrower. * I would also like to be able to see if my result E[X] = E[Y] was statistically significant

Humanitarian Diplomacy

Humanitarian Diplomacy Free Online Research Papers â€Å"The world must be made safe for democracy. Its peace must be planted upon the tested foundations of political liberty. We have no selfish ends to serve. We desire no conquest, no dominion. We seek no indemnities for ourselves, no material compensation for the sacrifices we shall freely make. We are but one of the champions of the rights of mankind. We shall be satisfied when those rights have been made as secure as the faith and the freedom of nations can make them.† In his address to a joint session of Congress on April 2, 1917, Woodrow Wilson asked for a Declaration of War against Germany, justifying leading â€Å"this great peaceful people into war, into the most terrible and disastrous of all wars† by emphasizing the importance of maintaining international peace and diplomacy through American intervention. In the years since World War I, American foreign policy has abandoned its isolationist immersion in domestic issues and has come to accept its newfound responsibility and leadership as a world power, making international relations and diplomacy a priority in its foreign policy. However, the United States has been criticized for letting its history of colonialism and exp ansion, as well as concern for its own national interest and economy, interfere with its humanitarian mission and for being selective and often contradictory on which conflicts and international crises in which it intervenes. In the wake of 9/11, lack of domestic support for the Iraq War and an increasing global resentment towards the United States, it is important to determine how the United States’ humanitarian agenda can be balanced with its national interest in terms of the economy, national security and collective ideology. Additionally, one must examine whether public opinion calls for a more isolationist foreign policy that uses deterrence and preemption to maintain peace and freedom or a more humanitarian mission that will use aid and military assistance to improve the United States’ image in the international community and alleviate poverty and suffering worldwide. The United States has a long history of intervention in foreign affairs, beginning as far back as the establishment of the Monroe Doctrine and the nation’s emergence as a world power (Tucker, 14). Through expansionism, isolationism, the â€Å"Good Neighbor† policy and more, U.S. foreign policy has always had a strong base in intervention and humanitarianism, whether out of a desire to control world affairs or a feeling of responsibility as a world power. In his 1904 annual message to Congress, Franklin Delano Roosevelt declared, â€Å"All that this country desires is to see the neighboring countries stable, orderly and prosperous. Any country whose people conduct themselves well can count upon our hearty friendship. If a nation shows that it knows how to act with reasonable efficiency and decency in social and political matters, if it keeps order and pays its obligations, it need fear no interference from the United States. Chronic wrongdoing, or an impotence whic h results in a general loosening of the ties of civilized society, may in America, as elsewhere, ultimately require intervention by some civilized nation, and in the Western Hemisphere the adherence of the United States to the Monroe Doctrine may force the United States, however reluctantly, in flagrant cases of such impotence or wrongdoing, to the exercise of an international police power.† (â€Å"Roosevelt Corollary†) This willingness to act as a global â€Å"police power† and intervene on humanitarian grounds has been a dominant theme in 20th century foreign policy; however, in light of the recent war against terror and growing American backlash, these aims must be reexamined. Additionally, the domestic political considerations that lie beneath humanitarian efforts must be considered as well. In The Tragedy of American Diplomacy, William Appleman Williams outlines three major conceptions that guide the ideology of American foreign policy: the humanitarian impulse to help other people solve their problems, the principle of self-determination applied at the national level and the idea that other nations cannot truly solve their problems unless they use the same approach as the United States (Williams 13). However, the motivation behind foreign policy decisions is not always as selflessly benevolent as Williams describes it. A variety of American national interests, from international political influence to economic gain to national security, influence the decision to become involved in a humanitarian crisis (Ferer 49). Since the Monroe Doctrine, U.S. foreign policy has sought to gain political or economic influence through its intervention in foreign affairs, whether by setting up puppet governments in weak Latin American states or occupying territories in the Pacific (Ferer 51). For any capitalist society, the desire to reach into underdeveloped countries for new markets, raw materials, cheap labor and profitable investment of capital is understandable, but within American foreign policy, humanitarian efforts can have economically self-serving ulterior motives and place more emphasis on economic and political ends and means than on human rights. Prime examples of U.S. humanitarian intervention for political control are seen in our nation’s involvement in Latin America in the 20th century. After years of oppression by violent dictators and a desperate need for social change, U.S.-supported dictator Jorge Ubico was overthrown by revolution in 1944 and Juan Jose Arevalo was legally elected (Parenti 122). While he established free speech and press and education reform among other successes, he appeared to be a communist threat to the United States and the government arranged for him to be overthrown and set up another oppressive dictator in his place (Parenti 124). Another example is found in the United States’ support of the Contras in Nicauragua during the 1980s, as well as support for the oppressive governments of El Salvador, Guatamala and Honduras (Chatterjee 86). While the United States may claim to intervene to right a wrong or protect human rights, the action policy makers and administrators take may no t always be in the best interest of the nation, but in the best interest of the so-called liberator. By setting up pro-U.S., anti-socialist dictators, the United States allowed for influence in the nation’s politics and economy and increased access to the nation’s trade and resources. Another motivation for humanitarian intervention is the protection of national security and the prevention of war or terrorist attack. After the Japanese attack on Pearl Harbor, the United States entered World War II and joined the Allied forces out of a concern for its national security and a desire to eliminate the fascist threat and maintain peace and democracy (Ambrose 15). Besides having the staunch support of American citizens, the war not only neutralized the Axis powers, but established America as a world power and Germany and Japan as newly democratic capitalist nations and allies to the West (Ambrose 33-34). As the war was fought in direct retaliation to an attack on American soil and in response to a significant threat to freedom and human rights, political and economic interests did not affect American motivation to engage in the war. However, not all humanitarian interventions on behalf of national security and international peace are as pure-intentioned or as well s upported as World War II. The current Iraq War, fought in response to Saddam Hussein’s human rights abuses and a suspicion of weapons of mass destruction, has had considerable amounts of both setbacks and scandals. From a lack of popular support for the war and problems with insurgency and anti-American sentiment worldwide to the war profiteering of private corporations in Iraq, high number of casualties and misbehavior of U.S. troops, the Iraq War has been plagued with problems despite having a goal of maintaining domestic and international security. However, some humanitarian crises receive little to no consideration on a foreign policy agenda due to their lack of correlation to the national interest. While the United States commends itself as a defender of freedom, regional conflicts or human rights violations that do not pose a threat to the United States’ national security or economic and poltical interests – no matter how many casualties – may not be viewed as a priority. In 1994, radical Hutus attempted to eradicate the Tutsi population in Rwanda, leaving one million dead in less than three months while the international community dragged their feet (DiPrizio 61). While the genocide was well publicized, the U.S. hardly responded and only sent troops and a humanitarian relief operation well after the genocide ended (DiPrizio 61). Little over ten years later, the Darfur region of Sudan came under attack from government-sponsored Arab militias that massacred over 200,000 people and left countless more as refugees but the United States continues to avoid involvement (â€Å"Darfur†). Although the United States claims to be a protector of human rights, the lack of intervention in such sizable humanitarian crises were due to a lack of political or economic incentive. Because the violence was contained to the borders of Sudan and Rwanda and did not threaten American resources, such human rights violations are apparently not enough of a priority to act upon. In light of the anti-American backlash worldwide, the threat of terrorism worldwide and the challenge of balancing American national interests with protecting human rights and international peace, would an isolationist foreign policy be more beneficial? While the United States has historically had periods of isolationist foreign policy, it seems almost impossible to remain self-contained and self-sufficient in today’s globalized society and interdependent marketplace. With the rise of trade agreements that open new borders and increased American dependence on foreign products and resources, it would be near impossible not to become involved in international affairs without alienating trade partners or losing influence in global politics. By becoming involved in humanitarian crises strictly in the defense of human rights and not self-interest, the United States would undoubtedly maintain peace without making as many enemies and eventually worsening the quality of life for o thers. Additionally, the United States needs to rebuild alliances with old and new allies and use the power of the United Nations and other international organizations in its endeavors (Lefever 45). While the United States would be wise to use its economic and military power to preempt acts of violence and maintain peace, military force and intervention in foreign government should be a last resort and not a means to police other nations. After an examination of American motives for humanitarian intervention, historical incidents and approaches to policy making and policy ideology, it becomes clear that humanitarianism is inextricably linked with the United States’ foreign policy mission. As a self-described defender of liberty and democracy in a globalized and interdependent world, the United States must continue to intervene to protect its own political and economic interests as well as take precautions and even drastic action to preserve peace and democracy around the world. Rather than use excessive military force and act alone in its intervention efforts, the United States would be more successful in its efforts if it was more effective in using the support of the United Nations and other international organizations and take a more aid-based approach, only using military force as a last resort when sanctions and economic pressure do not cease the violence or violations. America must give more foresight to its policy choices and strike a balance between its national interests and its national ideology while ensuring that its involvement in a humanitarian crisis will be in the best interests of the afflicted nation and that its relationships within the international community remain sound. Ambrose, Stephen E., and Douglas G. Brinkley. Rise to Globalism. 8th ed. New York: Penguin Books, 1997. Appleman Williams, William. The Tragedy of American Diplomacy. 2nd ed. New York: Dell Co., 1972. Chatterjee, Deen K., and Don E. Scheid. Ethics and Foreign Intervention. Cambridge: Cambridge UP, 2003. â€Å"Darfur.† Wikipedia. 22 Apr 2007. http://en.wikipedia.org/wiki/Darfur Diprizio, Robert C. Armed Humanitarians. Baltimore: The Johns Hopkins UP, 2002. Farer, Tom J. Toward a Humanitarian Diplomacy. New York: New York UP, 1980. Lefever, Ernest W. Ethics and United States Foreign Policy. Cleveland: The World Company, 1967. Lepard, Brian D. Rethinking Humanitarian Intervention. University Park: Pennsylvania State UP, 2002. Parenti, Michael. Trends and Tragedies in American Foreign Policy. Boston: Little, Brown and Company, 1971. Roosevelt Corollary. Wikipedia. 22 Apr. 2007. . Ross Fowler, Michael. Contending Approaches to Human Rights in U.S. Foreign Policy. Lanham: University P of America, 1987. Tucker, Robert W. Nation or Empire: the Debate Over American Foreign Policy. Baltimore: The Johns Hopkins UP, 1968. Wilson, Woodrow. Address. Congress, Washington D.C. 2 Apr. 1917. 24 Apr. 2007 . Research Papers on Humanitarian DiplomacyAppeasement Policy Towards the Outbreak of World War 2PETSTEL analysis of IndiaThe Effects of Illegal ImmigrationAssess the importance of Nationalism 1815-1850 EuropeTwilight of the UAWDefinition of Export QuotasBringing Democracy to Africa19 Century Society: A Deeply Divided EraRelationship between Media Coverage and Social andInfluences of Socio-Economic Status of Married Males

Delivery Service in Houston Research Paper Example | Topics and Well Written Essays - 750 words

Delivery Service in Houston - Research Paper Example Most of the public services in the city of Houston are offered by the state government and funded through several governmental and private sources. The east side of Houston City is the least inhabited area of Houston and the area is served by the government with transport provided through trams and buses which are subsidized by the government (Rauscher 77). Another area is the Inner Loop East which is served with public transport; this section is characterized by several housing projects which have been initiated by private developers with the interest of providing housing to the city’s residents (Mech 43). Inner Loop South is another area in the city of Houston and this region consists of black and white population with the sector predominantly occupied by black population. Inner Loop West is another area in the city of Houston whereby most of the city’s people reside in, this section is mainly served by houses built using public funds (Leonard 94). The other remaining areas of the North and West sides of Houston are well developed in terms of infrastructure and this presents very few challenges in development. In most areas of Houston, the youth are excluded in the public programs and thus a major intervention program is to be designed to cater for the youth (Chung 56). Young people especially those loving in home care homes are very vulnerable in their pursuit for better lives as grown people. Youth Program in Houston The youth are among the most vulnerable people in the society today and the role they play in the society is extremely important. In the city of Houston, there are very many young people who live in foster homes. These children are of mixed race and gender but they do face the same challenges in the pursuit of living good lives. One of the biggest challenges that these children face is that of finding ways and means of fending for their daily needs. As a result, a Preparation for Adult Living (PAL) program was initiated to cater f or the needs of these young people as they grow to become adults (Bales 88). This program focused on youths who were transitioning from state care homes into independent young people in the society. The program was based at the Houston Alumni and Youth Center (HAY) on the North side of Houston (Garrett 41). The program is to be funded from different sources including the US Department of Labor’s Employment and Training administration. The program would also source funds from well known US grants groups and from private companies interested in training young people (Watson 60). In sourcing funds the program would also rely on sponsorships from large American Corporations like Chevron Texaco or Exxon Mobil which supports community based projects (Pearson 82). Since the program is community based with intentions of helping young people it is important for stakeholders in this project to conduct fundraising initiatives. The program is meant to benefit young people who have been a bandoned or rescued and cared for in foster homes. As a result, several employees will be hired to take care of these children and these employees will include teachers, religious leaders, care givers and mentors (Brooks 45). All these people will be important in the educating these youths on different aspects of life and at the same time mentoring the youth on important issues in the life empowerment. In the implementation of the project, the stakeholders will link

Discussion u10d1, u10d2, u10d3 Coursework Example | Topics and Well Written Essays - 750 words - 1

Discussion u10d1, u10d2, u10d3 - Coursework Example On April 5, 1998, when Mars Global Surveyor flew over Cydonia for the first time, Michael Malin and his Mars Orbiter Camera (MOC) team snapped a picture ten times sharper than the original Viking photos. There was no alien monument after all. The Face on Mars is located at 41 degrees north martian latitude where it was winter in April 98 -- a cloudy time of year on the Red Planet. The camera on board MGS had to peer through wispy clouds to see the Face. Perhaps, said skeptics, alien markings were hidden by haze. Nevertheless, on April 8, 2001 -- a cloudless summer day in Cydonia -- Mars Global Surveyor drew close enough for a second look. Malins team captured an extraordinary photo using the cameras absolute maximum resolution." Each pixel in the 2001 image spans 1.56 meters, compared to 43 meters per pixel in the best 1976 Viking photo. The first feature to arouse the interest of both the scientific community and the general public was the detection of a â€Å"face-like† anomaly in the area known as Cydonia, a plain in a transitional region between heavily cratered southern highlands and the smooth northern lowlands; the so called â€Å"Face of Mars†. It was photographed by the Viking 1 Orbiter in July 1976 while making detailed imaging for the selection of the landing site for the Viking 1 Lander. The image of the â€Å"Face† gained immediately great publicity and a keen interest in, along with various speculations on, the origin of the familiar looking formation. There are strong advocates for the interpretation that this feature with a length of 2,5 kilometres and a height of 250 metres is artificial, being some kind of a vast monument or perhaps a cenotaph. Later images taken by various orbiters having instruments with higher resolution than those onboard Viking 1 has lent credence to the view of the Face being a natural formation, a rocky hill or mesa with crevices on top simulating the features of a giant face